FEEDING YOUR FEED: Social Media & Content Creation for your Food Business

250 East Main Street,Rochester NY 14604

28 October, 2021

Description

Learn best practices for popular social media apps and how to create engaging content for your business' pages! Social media is an amazing, cost-effective marketing tool to grow your business. It enables you to connect with customers, build brand awareness, and gather data on your audience. However, the process can also be overwhelming and intimidating. Join us at The Commissary where Mary McClelland, a digital marketing professional, will review best practices for content creation and more importantly, how to have fun creating it! This workshop will cover : Overview of social media platforms and their content options (Instagram, Facebook, & TikTok)Account types & their data capabilities Content development - simple editing & photo staging, scheduling posts, how to use promoted posts (ads), and when outsourcing may be a good ideaSyncing social accounts with your branding and connecting with other brands & influencersPhoto & video demos: staging, lighting, and editingNote: This will be an interactive workshop and engagement is encouraged! The first hour will be a presentation while the second hour will be an opportunity for you to practice building digital content. We recommend bringing some of your own products for the photo and video demonstration. After all, practice makes perfect! Additional props will be provided. About Mary: Mary has over 10 years of experience in marketing and communications, with a background in writing & small business brand development. She has worked with video, social media, audio, web, and graphic mediums. She currently hosts the Granny Smith Lane podcast, and previously worked as the Marketing and Communications Manager for Headwater Food Hub.