That’s the pungent aroma of successful advertising.

600 South Tyler Street,Amarillo TX 79101

13 October, 2021

Description

When done right, humor is powerful and surprisingly cost-effective tool for differentiating a brand and connecting with customers. In I Smell Funny, writer-director Robert Campbell talks about the use and misuse of humor in advertising. Packed with examples, weird anecdotes and behind-the-scenes insights, his presentation lays out strategies for how to sell humor to your clients, along with a few fundamentals on how to execute your ideas. The American Advertising Federation – Amarillo (AAF-Amarillo) is recognized by the city, the District, and the National organization as a professional club dedicated to the following principles: Truthful Advertising — to inform consumers and help them buy more intelligently. Good Advertising — to serve the public interest by creating an awareness of new products and services. Major Goals — to improve our economy by stimulating sales, lower manufacturing and distribution costs, establish scholarships and increase employment. We believe every person engaged in advertising and its allied fields has an obligation to contribute their time and talent to the development of the profession and its goals.