Selling Foods From Here: Marketing Strategies for Arizona's Heritage Foods

1064 East Lowell Street,Tucson AZ 85719

18 October, 2021

Description

Attend IN-PERSON: Free education and resources about the latest marketing strategies for Arizona-based food entrepreneurs. Attend IN-PERSON . Co-hosted by Tucson City of Gastronomy, the UA Southwest Center, and the UA McGuire Center for Entrepreneurship. This workshop will provide free education and resources about the latest marketing strategies for Arizona-based food entrepreneurs, farmers, ranchers, and food artisans interested in selling foods made with heritage ingredients. Participants will learn why heritage foods are a great product differentiator for both retail and wholesale customers. Other topics will include the importance of linking place, culture, and techniques to your product’s story; trends in marketing models to meet changing consumer expectations; and the role chefs play as taste educators and market influencers. The workshop will conclude with a discussion of the future of Arizona’s heritage foods sector led by Arizona-based national leaders in the heritage foods movement, Gary Nabhan and Gay Chanler. Participants will leave with the tools, resources, and strategies they need to effectively market their heritage food products to today’s customers. Register today to attend this free event in person. Click here to register for the livestream instead: https://www.eventbrite.com/e/selling-foods-from-here-marketing-strategies-for-arizonas-heritage-foods-tickets-173922465777 COVID-19 SAFETY PROTOCOLS All in-person attendees will be required to wear masks while in the classroom space. In-person attendees will be provided a lunch of local heritage food products during the event. Social distancing will be required while eating during the lunch break in the courtyard. Masks and hand sanitizer will be available at the door. Details for In-Person Attendees: The workshop will be held in the Agnese Nelms Haury Lecture Hall (S107) of the ENR2 Building at the University of Arizona. We recommend parking in the 6th Street Garage as it is closest to the building. The garage has elevators for anyone who cannot take the stairs. Click here for more information about parking in the garage and rates: Live Garage Status Garage Rates Map of ENR2 indicating Room S107, the location of the workshop: