Search Engine Optimization

400 7th Street North,La Crosse WI 54601

22 October, 2021

Description

"Become familiar with the history and terminology of search engine optimization (SEO) and gain hands-on experience launching SEO campaigns. "Become familiar with the history and terminology of search engine optimization (SEO) and gain hands-on experience launching SEO campaigns. Learn about on- and off-page SEO factors, including site structure, content optimization, user experience, search visibility, link building, social media, and mobile site optimization. Also, become proficient with the commonly used SEO tools, so you are able to leverage them and to report on SEO metrics. You'll walk away with: - Mastery of the tools and techniques of effective SEO marketing - Expertise to achieve impressive results through inbound marketing by applying SEO strategies - Familiarity with SEO history, landscape, and terminology - Understanding of different search algorithms - Skills to conduct an SEO audit of a website - Ability to use a variety of keyword research tools and content ideation methods - Techniques for developing content and linking building strategies - Understanding of how SEO interrelates with other digital marketing tactics - Advanced strategies like content marketing, native advertising, and social ads, as well as an understanding of their impact on SEO" As an employer, growing and improving your business is the most significant way to impact your bottom line. Business & Industry Services Division (BIS) at Western Technical College is committed to providing solutions to meet your needs as you strive to improve employee productivity, quality, and satisfaction. To accommodate your busy schedule, we are happy to customize and deliver training and other solutions on-site at your convenience. You can work with us to customize content of any credit, noncredit or professional development course to meet your organization's specific requirements and goals.