Journey Mapping - A Well Known Tool, But How Well is it Used?

17975 W. Sarah Lane,Brookfield WI 53045

21 October, 2021

Description

Journey Mapping is not a new, but most B2B organizations do not take full advantage of their information to use them to drive strategy. What will be covered?Once a skeptic, I have found a new appreciation for a well researched and well documented journey map. Journey Mapping is not a new thing. It has been around for a long time. However, most B2B organizations do not take full advantage of their information and do not use them to set business or product strategy. In this presentation you'll discover what a good journey map looks like, as well as the various ways it should be used. Finally learn about how to develop a journey and get leadership to buy-in to its value and use. Who will be covering it?Richard Hein, Marketing Team Leader, Palmer Hamilton, LLCRichard Hein has 25+ years of experience in all aspects of B2B marketing. His experience spans 7 highly technical industries ranging from electronic materials to grid automation to SMART buildings to Automotive and a few more. He has led global marketing and product management teams for both large fortune 100 global companies as well as smaller privately held businesses. He has spent time at some of the best know companies in world including Honeywell, General Electric, Danaher and Johnson Controls. He currently is leading the marketing team at Palmer Hamilton, LLC headquartered in Elkhorn, WI. Thanks to our sponsors!Spectrum Reach provides data-infused marketing and advertising solutions for businesses of all sizes. We help businesses find new customers and reach anyone, anywhere, on any screen. Spectrum Reach is your trusted neighbor and one stop shop. Grow your business with the best insights, content, products & people. Learn more at Spectrumreach.com The Milwaukee Chapter of the American Marketing Association is committed to providing opportunities for continued learning and education on a wide variety of marketing topics, including digital marketing, social media, content creation, branding and marketing trends.An affiliate of the American Marketing Association International, AMA Milwaukee was founded in 1946 and is the longest standing association of marketing professionals in Wisconsin. Visit us at www.amamilwaukee.org