A Branding Perspective

122 East Main Street,Lakeland FL 33801

20 October, 2021

Description

Tim Cox shares branding best practices and lessons learned from 40+ years in creative services at Publix. Having spent 40+ years working on branding has informed and shaped Tim's perspective. He tends to see the world through a brand lens. Join your fellow public relations professionals as he shares his perspective on how branding influences nearly every area of our lives and how companies, organizations, and individuals can strategically leverage their tools to manage their brand expression. Attendees will leaving knowing with answers to these questions: What is a brand? What is branding? What should I do differently? About Tim Cox Tim spent his entire Publix career working in the creative field. He started as a screen printer in the Sign Shop and eventually worked his way into graphic design. In 1989 he started the Publix in-house Creative Services Department with five associates. Today Creative Services has over 115 associates and is responsible for brand expression, for Publix, in all communication channels, including: broadcast, video, digital, print, package design, and store environment. Tim retired as Director of Creative Services in March 2021 after a 40+ year career. Today Tim works part-time as an Expert in Residence for Catapult in Lakeland while also doing some brand consulting work. The Florida Public Relations Association (FPRA) is a statewide organization of more than 1,200 public relations professionals dedicated to advancing the professional development of its members. FPRA is a sound professional investment that opens the door to a world of opportunities. The DP/PC Chapter of FPRA is made up of more than 60 public relations professionals representing nearly every industry in the area; including government, tourism, non-profit, education, healthcare, financial, retail, agencies and big and small business. Our chapter includes all levels of public relations practitioners, from students to new graduates to seasoned professionals. This strong network of communication comes together for support and education through monthly membership meetings, professional development seminars, and special events. We are committed not only to the betterment of our profession and ourselves but also to our community. In addition to professional development opportunities, we lend our expertise to a number of community service projects throughout the year.