Customer Discovery Workshop

730 Commonwealth Avenue,Boston MA 02215

29 September, 2021

Description

Prevent mistakes that kill your startup: how to validate market need with customer discovery Do you think you have a great idea for a startup? Do you also know that 35% of startups fail because there is no market need? This workshop will help you learn valuable tools—design thinking & customer discovery—to build the essential foundation for any startups (for-profit or non-profit). You will learn how to stop assuming there is a market need, and take the proper steps to validate the following: What is the problem that is not well addressed? Who has this problem and is there a big enough group of people who have this problem?Is the problem important enough that people are willing to pay for a solution that solves the problem well?The framework and tools presented in this workshop are also very useful for anyone who wants to create impact generally, and in all types of careers. Please note: By registering for this workshop, you agree to receive emails from Innovate@BU. You can unsubscribe from our emails any time. Innovate@BU is a University-wide initiative to enable all BU Terriers to become drivers of innovation in their own lives, careers, and communities. Innovate@BU's physical home, the BUild Lab IDG Capital Student Innovation Center, hosts experiential learning programs that foster an entrepreneurial mindset and help students develop innovation, communication, and collaboration skills. Check out more Innovate@BU events! Innovate@BU is a University-wide initiative to enable all BU Terriers to become drivers of innovation in their own lives, careers, and communities. Its physical home, the BUild Lab IDG Capital Student Innovation Center, hosts experiential learning programs that foster an entrepreneurial mindset by teaching innovation, communication, and collaboration skills.