Using Social Media to Maximize Brand Potential

3700 Bernie Anderson Avenue,Fort Worth TX 76116

05 October, 2021

Description

Learn how to better leverage social and digital communications to maximize brand potential and awareness. Join the Greater Fort Worth Chapter of the Public Relations Society of America (GFW PRSA) on Tuesday, October 5, for our annual half-day professional development program and luncheon presented by John Young, social business advisor for Southwest Airlines, with breakout sessions presented by Lorren Thomas, social media & influencer strategist at Southwest Airlines, and David Valentine, CEO of Avadel Agency. These three experts will share their experiences and insights into how to better leverage social and digital communications to maximize brand potential and awareness. You'll learn how to utilize influencers, advocates, and communities to provide a lift for your business, as well as uncover strategies to help you show communication impact, importance, and bottom-line value. Breakfast (8-8:30 a.m.) Session 1 (8:30-9:30 a.m.): "Leveraging social media to win brand loyalists (even during a crisis)" - presented by John Young, social business advisor for Southwest Airlines Session 2 (9:40-10:30 a.m.): "Investing in influencers: Finding the right fit for your Brand" - presented by Lorren Thomas, social media & influencer strategist at Southwest Airlines Session 3 (10:40-11:30 a.m.): "Crafting digital advocate communities" - presented by David Valentine, CEO of Avadel Agency Lunch session (12-1 p.m.): "Showing ROI for social media communications" - presented by John Young, social business advisor for Southwest Airlines About John Young John Young passionately advocates for best-in-class customer experiences as a social business advisor for Southwest Airlines. In a role focused on providing strategic guidance and innovation across the Southwest enterprise, his current specialty is leveraging the power of social response and listening tools to uncover insights that lead to action in Southwest’s state-of-the-art social Media Listening Center. Before joining Southwest, John helped drive social media strategy at AT&T where his primary goal was blowing people’s minds with top-notch ideas and making ROI dreams come true. John is a graduate of Baylor University, where he received both a bachelor’s degree in liberal arts, and a Master of Divinity degree. About Lorren Thomas Lorren Thomas likes to think of herself as a “social business strategist” and “influencer marketing maven.” She is a part of the Social Business team at Southwest Airlines, where her main responsibilities include managing its always-on influencer program: the Southwest Storytellers, as well as its group of avid flyers and Southwest enthusiasts, known as the Southwest Community Champions. Before working at Southwest Airlines, Lorren held many communication roles, from director of communications for an energy startup to account manager at Fleishman Hillard. Lorren received a bachelor’s degree in business administration from the University of North Texas, and a master’s degree in business administration from Texas A&M University-Commerce. About David Valentine David Valentine is the founder and CEO of Avadel, a global social media and digital advertising firm. David is a digital and social media marketing expert with over 15 years of experience watching, following, and setting marketing trends. He has worked with national, regional, and local brands to create integrated marketing plans that define their position in the marketplace, drive sales, and increase marketing ROI. David is a graduate of George Mason University in Fairfax, Virginia, where he received a bachelor’s degree in philosophy. David also loves to win and really enjoys good beer. The Greater Fort Worth Chapter of PRSA is an organization dedicated to enhancing the profession of public relations by promoting the professionalism of its members, as well as the public perception of the value of our contribution to the betterment of the community. PRSA creates a professional environment, serving the needs of its members by providing educational, networking, mentoring and social opportunities for professional growth and development. Whether you are a newcomer to the area, an emerging professional or a seasoned PR pro who has been in the market for a while, we invite you to join more than 150 of your colleagues in and around Tarrant County to share professional information, career development and fellowship in a friendly and supportive environment. Our members come from the public, corporate, non-profit and agency sectors to create an organization serving as their professional home and as the area’s most prestigious public relations network.