The Power of Positioning: Why Brand Messaging Matters

5301 California Avenue,Irvine CA 92617

01 October, 2021

Description

Join us in Southern California for a Marketing Master Class with other marketing professionals to refine your Brand Messaging. At 454 Creative, we believe it's vital that organizations spend time to develop, standardize and implement a specific set of statements and strategies they will use to promote their business. Arguably more important than vision statements or corporate values, this work is about how you position your business and present yourself to your customer. This is the essence of Brand Messaging. Learn to implement one of the most powerful tools of the Lean Marketing Framework, promoting growth and clarity within your organization. During the Master Class, will break Brand Messaging down to its critical elements, explaining why we believe most of what we see on websites, pay-per-click ads, social media, and video falls short of reaching its target audience. Join us for a half-day Marketing Master Class where you’ll sit with other executives, marketing, and sales professionals to refine Brand Messaging. 454 Creative CEO and President, Paul Bresenden, will teach you the essential elements of powerful Brand Messaging and where to put it to work. To finish the day, we’ll enjoy a tasty lunch together and unpack your relevant sales and marketing questions so you can begin to develop your own plans to implement what you've learned. Register Now! Asked & Answered:  Is lunch included? Yes! We'll be getting lunch from a local vendor, so If you have specific dietary needs, feel free to let us know to request something special for you. Are masks required? Per state and local laws, it's recommended that masks are worn by unvaccinated individuals, and we'll make sure seating leaves a healthy amount of room for social distancing. Who can answer my questions about the event?  Reach out to our Executive Coordinator, Emily Hall, at [email protected]. Is my ticket refundable? We know things happen and schedules change so within 7 days of the event you can receive a refund if you cannot attend the event.  Founded in 2003 as an IT and Web Agency, we have built our clientele with a strong focus on web and digital technologies. Over the years we've evolved into a digital marketing agency with a holistic approach for creative campaigns; but we've never lost our technical acumen. In 2008 we moved from Los Angeles to Orange County, eventually settling to the city of Irvine. Our team services global clients like Epicor Software and the National Association of Real Estate Investment Trusts (REIT.com), as well as serving regional organizations like Vanguard University.