Community Marketing: Building Meaningful Customer Relationships

1110 Nicollet Mall,Minneapolis MN 55403

15 September, 2021

Description

Community Marketing: Building Meaningful Customer Relationships Relationships between B2B customers and brands are intensifying, making community based marketing a crucial component of modern marketing strategies. While 51% of B2B companies avoid vendors after a poor customer service experience, 62% purchase more after a good one. In our upcoming panel discussion, local experts will discuss the power of brand communities to help businesses: Reduce communication barriersIncrease customer retention and loyaltyPromote authenticityDrive innovationThis exciting in-person panel discussion takes place at Brit's Pub on Wednesday, September 15th from 5:30 to 7:30pm. Join us after the event for lawn bowling and socializing with a vibrant community of B2B marketers.   As a B2B marketer or communicator, your needs are distinct from those of the consumer marketing environment. Broad-brush marketing associations or organizations devoted to a single program category cannot effectively provide the required resources. You need a community that, like you, focuses on meeting the challenges presented in B2B marketing, day in and day out.   ​ANA Business Marketing Minnesota is your connection to career growth and community. We offer access to critical thinking, insights into communication, and managerial skills by allowing you to engage face-to-face with top B2B marketing thinkers and practitioners. In addition, you will have the opportunity to: Engage with fellow B2B marketers and build your network Get knowledge and ideas you can leverage to take your career to the next level Meet today's marketing leaders and tomorrow's rising stars   ANA Business Marketing Minnesota connects members with the kind of networking, knowledge, people and programs that make achieving their company objectives more efficient and effective.