MarCom and Legal; A Crucial Partnership

903 E. 104th St.,Kansas City MO 64131

16 September, 2021

Description

It may feel like your company's legal counsel is your nemesis. But, they might just be the best ally you have. It happens. You create what you believe is a clever marketing or social media campaign only to have your legal counsel say “not so fast.” Ugh. It may feel like the legal counsel is your nemesis, when it fact they can be your best ally. Join us for a breakfast panel discussion for insights on establishing a beneficial working relationship between the two departments to create a win-win for the company. Garmin's Director of Global Corporate Communications, Krista Klaus, and Associate General Counsel, Josh Maxfield, will join other panelists for a discussion on how to establish and nurture a crucial and productive relationship. Moderating the event is Shook Hardy Media Relations Manager Heather McMichael, a former anchor/reporter for Fox4 News. Networking starts at 7:30 a.m. with social distancing measures in place. Masks will be required. We encourage those attending in-person to be vaccinated. As Director of Global Corporate Communications, Krista Klaus oversees Garmin’s public relations, content marketing and corporate communications strategies throughout the Americas, EMEA and APAC. In addition to serving as a corporate spokesperson, Krista leads Garmin’s internal communications strategy, crisis communications response and corporate affairs outreach. Krista spent over 20 years as a broadcast journalist and business reporter and editor before transitioning into corporate public relations and communications. She holds a master’s degree from Northwestern University’s Medill School of Journalism and bachelor’s degree in journalism from the University of Kansas. Josh Maxfield is Associate General Counsel at Garmin. Josh has been a practicing attorney for over 20 years. He spent over five years in private practice before joining Garmin nearly 15 years ago. Josh’s primary areas of responsibility include securities laws compliance, mergers and acquisitions, data protection and regulatory compliance. He is a member of Garmin’s crisis management team, and regularly collaborates with Garmin’s marketing and corporation communications teams. Josh graduated with a B.A. in Economics from Boston College and with a J.D. from the University of Kansas School of Law. Heather McMichael helps raise awareness of Shook, Hardy & Bacon in her role as PR/Media Relations Manager. She currently serves on the board of the local Legal Marketing Association and nationally serves on LMA's Public Relations and Communications Committee helping to educate legal marketers around the country. Heather spent more than 20 years as a television journalist in a variety of markets including Fox4 in Kansas City. KC IABC and our approximately 150 members are a part of a global network of 15,000 business communication professionals in more than 80 countries, who are dedicated to improving professional growth and strategic communications. Our focus is providing our members with professional development, networking, career opportunities, student chapters, special interest groups and professional accreditation.