How to Start a Magazine on a Shoestring

Virginia Beach VA

30 September, 2021

Description

How to Start a Magazine on a Shoestring is designed for aspiring small circulation (5,000 to 100,000 copies) magazine publishers or anyone who desires to learn more about magazine publishing and the processes involved in launching a successful publication. Upon completion of the course, participants will be competent in all the major steps required to effectively launch and distribute a consumer publication in the US market. Emphasis is invariably placed upon print magazines as opposed to internet magazines (e-zines) and those cost cutting strategies/techniques that will enable participants to substantially reduce the amount of initial investment capital needed to successfully launch and distribute a consumer magazine. A partial list of the topics covered include: • Fine tuning your concept • Discounted magazine layout software • Obtaining a magazine barcode • Creating an effective printing quote • Inexpensive stock photography • Offset vs digital printing • Paid vs free distribution • Creating a media kit • Determining ad rates • Free demographic information • Seducing advertisers and more! How to Start a Magazine on a Shoestring has been offered at Santa Monica City College, West Los Angeles College, Los Angeles Valley College and El Camino College. A course reader in PDF format is utilized during the seminar along with insightful PowerPoint presentations and other pragmatic materials that make the magazine launch process accessible and easy to understand.