Google Ads Mastery Course for Beginners /Marketing Professionals

425 South Main Street,Wetumpka AL 36092

04 September, 2021

Description

Google Ads Mastery Course for Beginners / Marketing Professionals / Startups / Working Employees/ Employers. Google Ads Mastery Course is for all the Marketing Professionals, Startups / Working Employees / Employers, Students, Business Owners. This Google Ads Mastery Course will help you advertise on a search engine and display network (websites in Google network). You will learn how to analyze business goals, how to structure the Account, Campaign, Ad group, Creating Ads, target search engines, and display network, keyword research, and bidding optimizing the campaign for maximum ROI, tracking the conversions and reporting. The Schedule of Digital Marketing Training On WeekendsSeptember 4, 2021 - September 19, 2021( Saturday and Sunday) US Pacific Time8:30 AM - 10:30 AM US Pacific Time ( 2 Hours on Saturday and 2 Hours on Sunday)12 Hours Live Theory and Practical Training during 6 Sessions.Check your Local Date and Time.Google Ads Mastery Course Curriculum:Lesson 1 – Introduction to Search Engine Marketing and PPC Introduction to Paid AdvertisingWhat is Paid advertisingBenefits of Paid advertisingBusiness objectives in paid adsBranding CampaignDirect marketing campaignPaid advertising channelsPaid Bidding StrategiesLesson 2 – Introduction to Google Ads Overview of Google AdsAccount SetupBilling MethodsGoogle Ads Interface TourBasic Google ads TerminologyRecent updates in Google AdsAccount structure in Google AdsAccount LimitsLesson 3 – Ad Group and Keyword Research What is Ad Group?How to set up Ad GroupsKeyword ResearchKeyword Match TypesBroad MatchBroad Match ModifierPhrase MatchExact MatchNegative MatchKeyword Planner ToolCreating a Plan with EstimationsAdding Keywords to Ad GroupsLesson 4 – Campaigns & Creating Your First Campaign Lesson 5 – Landing Pages and Conversion Tracking Lesson 6 – Location Targeting, Scheduling and Devices Lesson 7 – Ad Extensions Sitelinks ExtensionCallout ExtensionStructured SnippetCall ExtensionMessage ExtensionLocation ExtensionAffiliate Location ExtensionPrice & Promotion ExtensionApp ExtensionAutomated ExtensionsLesson 8 – Bing AdsWhat is Bing AdsBenefits of Bing AdsCreating a Bing Ads AccountTypes of CampaignsCreating a CampaignBidding and Budget SettingsLocation Targeting OptionsTypes of Ads & ExtensionConversion TrackingImporting Google Ads CampaignReporting and AnalysisBing Ads Certification GuidelinesLesson 9 – Conclusion