PR + Marketing Workshop

400 Gannett Road,Scituate MA 02066

16 September, 2021

Description

Join Tess + Jamie, founders of 143 Communications and Ashley Mason, founder of Dash of Social as they dive into the power of PR + Marketing! Harnessing the power of public relations and social media to grow your business. Join Tess + Jamie, the founders of 143 Communications and Ashley Mason , founder of Dash of Social to learn about the power of public relations and marketing and why they are integral to growing your small business. Google's algorithms are a black box and PR links are one of the best ways to grow SEO (Search Engine Optimization) for your website. Learn how PR can help grow your SEO so that your business gains more "free eyeballs" to your website. In addition to PR, we'll be taking a deep dive into social media marketing to share the types of content you can create to get seen in front of the right audience and generate leads. What you will learn: A basic understanding of how PR works including how to craft a pitch that will resonate with the media.How to build your brand "story".The difference between print and digital media (and why they're both important).A snapshot of local Boston-area media outlets. The definition of SEO (Search Engine Optimization) and why PR links can help grow your business's SEO. You've got the coverage, now what? How can you utilize it to further amplify those press results? How do you know what to post on social media and when?The fastest and easiest ways to grow your audienceTips for saving time with your social media effortsRAFFLE: At the end of the event we'll be raffling a free bag and clutch from our friends at Lilibridge a $136 value! *limited tickets will be sold Please note that masks are required for those who are not vaccinated against COVID-19.