Communicators: Don't be perplexed by UX

903 E. 104th St.,Kansas City MO 64131

19 August, 2021

Description

What every marketer needs to know about user experience As a communicator, you’re probably asked to do a lot — PR, internal communications, social media, and whatever else gets thrown your way. And now, we’re telling you that you need to be a user experience (UX) expert, too? No. No we are not. We are telling you that without a working knowledge of your users, their goals, and their behavior, all your other hard work will be much less effective. You don’t have to be a UX expert, but you do have to be an advocate. Content Strategist Alicia Backlund and User Experience Director Jeff Swartz of Level Five Solutions will tell you what UX questions you should be asking, what tools and methods you can use to get answers, and when to call in an expert. Join us on Thursday, August 19 from 11:30 a.m. to 1:00 p.m. at The Miller Group or virtually. Alicia Backlund Content Strategist, Level Five Solutions Alicia works with digital content from start to finish -- from defining an overall strategy to choosing button labels. Her projects have included public site redesigns for Children’s Mercy Hospital and the Kansas City Zoo, and intranet redesigns for AMC Theatres, Compass Minerals, and Kansas City Southern Railway. Prior to joining Level Five, Alicia was a communications manager at Sprint, primarily working on the content and UX of the Sprint intranet. She also organizes and facilitates Intranet Pros, a professional organization of intranet managers. Jeff Swartz User Experience Director, Level Five Solutions Jeff leads the efforts of Level Five's design and UX teams. He has a knack for understanding the big picture, spotting the patterns, and translating it all into detailed user interfaces that work. His recent work includes product websites for Merck Animal Health, the public website for the Kansas City Zoo, and design research for the Walmart Corporate site. He’s taught at the Kansas City Art Institute and has consulted with the school as a student adviser. KC IABC and our approximately 150 members are a part of a global network of 15,000 business communication professionals in more than 80 countries, who are dedicated to improving professional growth and strategic communications. Our focus is providing our members with professional development, networking, career opportunities, student chapters, special interest groups and professional accreditation.