Trader Joe's Media PA Wild Caught Salmon Filets

Media PA

Description

This afternoon. You moved quickly back through the frozen aisle to the end cap freezer towards the rear of the store. I stopped my cart to allow you to pass in front of me. You are blonde and you were wearing silver mirrored aviators, jeans, and a tee shirt. I was wearing a navy suit, white shirt, and a navy and red striped tie. Instead of pushing past you, I stood and watched as you dug through the wild caught frozen salmon in the bin before pulling out two pieces from the very bottom of the pile. I asked you about your choice. "You like them cold?" I asked (the only reason I could come up with for selecting the deepest pieces). You said, "I like the square filets from the middle of the fish, not the wedge shaped filets from near the tail". You emphasized that these frozen filets were "wild caught". I acknowledged that I knew of the distinction between wild caught and farm raised fish (and of the purported health benefits of the former) and wished you luck. You were in a hurry to return to the register (where it was the cashier who had suggested the frozen wild caught salmon filets during your checkout--hence your rush). It was my pleasure to relive the moment in the writing of this ad. I thought you should know.