Matt Hart -- "Win at All Costs"

1107 Pearl Street,Boulder CO 80302

22 September, 2021

Description

Matt Hart will speak about and sign his new book, "Win at All Costs," at the Boulder Book Store. Matt Hart will speak about and sign his new book, Win at All Costs: Inside Nike Running and Its Culture of Deception, on Wednesday, September 22nd at 6:30pm at Boulder Book Store.About the Book:In May 2017, journalist Matt Hart received a USB drive containing a single file—a 4.7-megabyte PDF named “Tic Toc, Tic Toc. . .”. Opening the file, Hart realized he was in possession of a stolen report prepared a year earlier by the United States Anti-Doping Agency (USADA) for the Texas Medical Board as part of an investigation into legendary running coach Alberto Salazar, a Houston-based endocrinologist named Dr. Jeffrey Brown, and their Nike-sponsored runners, including some of the world’s best athletes. Combining sports drama and business exposé, Win at All Costs tells the full story of Nike’s secretive running program, uncovering a cutthroat corporate culture of systemic cheating, gender discrimination, drug misuse, and medical malpractice. Shocking in the extent of its revelations, Win at All Costs opens readers’ eyes to the reality that rigged competition is widespread and entrenched—even at one of the most prestigious sports brands in the world. _________________ IMPORTANT TICKETING AND EVENT INFORMATION*Tickets are $5 (plus a small processing fee). *A coupon good for $5 off a copy of Win at All Costs, or a purchase on the day of the event is included with your ticket. You will receive this coupon at the event. *COVID-19 measures: Admission to this event will be limited, and masks are required for unvaccinated attendees. *Send an email to [email protected] if you're a Readers Guild member and you'd like to reserve a seat at this event. Seats must be reserved before 5pm on event day. Purchase Win at All Costs HERE Boulder Book Store is Boulder’s largest independent bookstore with 20,000 sq. feet, more than 100,000 titles, and three floors.