Reed’s Campaign Helps New Jersey Get Back to Real This Summer

Ocean City NJ

26 July, 2021

7:49 PM

Description

With the weather finally getting warmer, it’s time for everyone to get back to real life! From picnics in the park to beach trips down the shore and backyard BBQs, we’re all eager to spend some much needed quality time outdoors with family and friends. Just in time for summer adventures, Reed’s Inc.®, America’s #1 ginger company, has announced its “Real is Always Better” campaign inviting consumers to “Get Back to Real.” Reed’s® was founded over 30 years ago on the principle that real ingredients—real ginger, no artificial preservatives, no artificial colors and no artificial flavors—are always better. As we return to those real aspects of life and celebrate occasions and life moments (big and small!), it’s time to get back to real, simple, delicious ingredients as well. “This summer, Americans are getting back to REAL: going out instead of taking out and real face-timing instead of screen-timing. Reed’s® knows consumers not only want real experiences, but they also want real ingredients. In fact, a commissioned study shows that 60% of ginger ale drinkers are looking for REAL ginger in their beverage,” shared Lindsay Martin, Vice President of Marketing at Reed’s Inc.® “While most mainstream ginger ales contain almost no real ginger, Reed’s® REAL Ginger Ale™ is made with real, fresh ginger (2000 milligrams)! That’s why we are ready to celebrate REAL together this summer. Let’s get back to it!” The campaign kicked off mid-July with a strong focus in the New Jersey market and will continue to roll out across the US throughout 2021. The Reed’s® “Real is Always Better” campaign will feature new creative spanning video/radio spots, billboards, public relations, social media, sampling and retail marketing. On the streets, the Reed’s® Green Machine, the brand’s iconic consumer sampling truck, will be making appearances throughout the region to sample Reed’s® REAL Ginger Ale™ at local beaches, golf courses and events. Regardless of the activity, Reed’s® will be alongside New Jerseyans diving back into real life this summer, whether that be enjoying the beach, a round of golf, or a carefree, backyard hang with family and friends. What better way to celebrate getting back to real life this summer than with real fun? Reed’s will be giving away a one-of-a-kind, branded Moke vehicle to a lucky consumer. Through September 7th, consumers nationwide are invited to enter Reed’s “Get Back to Real” sweepstakes for their chance to win. Stop by ShopRite in Somer’s Point to check out the Moke on display as well as to grab some packs of Reed’s REAL Ginger Ale for all your summer adventures! More details on the sweepstakes are available at Reed’s® giveaway page. Reed’s® ginger products are newly available at ShopRite locations throughout the New Jersey and Pennsylvania areas, with additional retail availability nationwide, on the Reed’s® Amazon Store or directly on the Reed’s® Web Store. For more information about Reed's Inc.®, please visit the Reed's® website.