Crisis Communications: Using Your Team's Strengths

416 Travis Street,Shreveport LA 71101

05 August, 2021

Description

Learn how SWEPCO's Corporate Communications team relied on each members' strengths to effectively communicate during Hurricane Laura. Crisis Communications: Using Your Team’s Strengths When Hurricane Laura brought unprecedented damage to SWEPCO's service territory, its Corporate Communications team of five relied on each members' strengths to effectively communicate to its customers, media, and stakeholders. Join Michelle and Karen as they detail the roles of each team member and how the team collectively told the story of what it takes to get the lights on following a major hurricane.