Guerrilla Marketing

600 South Tyler Street,Amarillo TX 79101

28 July, 2021

Description

Examples of successful guerrilla marketing will be shown and discussed in regards to how audience, strategy, and placement are affected. It’s cheap. It’s effective. It engages. And it is one of the best ways to communicate meaningfully and to multiple demographics. Postmodern artists skillfully exploited it for social purposes, which cleared the frontier for the mainstream to wield its powers via advertising in today’s media landscape. Examples of successful (and brilliantly surprising!) guerrilla marketing will be shown and discussed in regards to how audience, strategy, and placement are affected. Return on investment will also be investigated as brand loyalty is built. Attendees will leave the talk full of ideas! The American Advertising Federation – Amarillo (AAF-Amarillo) is recognized by the city, the District, and the National organization as a professional club dedicated to the following principles: Truthful Advertising — to inform consumers and help them buy more intelligently. Good Advertising — to serve the public interest by creating an awareness of new products and services. Major Goals — to improve our economy by stimulating sales, lower manufacturing and distribution costs, establish scholarships and increase employment. We believe every person engaged in advertising and its allied fields has an obligation to contribute their time and talent to the development of the profession and its goals.