Successful Post-Pandemic Relaunch Workshop

35 Glen Rock Drive,The Hills TX 78738

31 July, 2021

Description

Successful Post-Pandemic Relaunch Workshop - A Happy Hour will be provided after the Workshop! Coming out of Covid 2021 Reassess, Realign, Reboot, Relaunch One Day Immersion Program Overview As more and more people become fully vaccinated and feel safe to venture out they will seek and redefine a “new normal.” This creates an amazing opportunity to refine and target your message, media and marketing strategies.After a long period of uncertainty and chaos, the best way to hit the restart button is to step back, examine where you have been and where you are headed and seek the clarity to successfully relaunch your business. By creating your Ideal Customer Profile (ICP) you can redefine your core message to target that customer. A newly defined core narrative will state your Unique Value Proposition (UVP), inform your outreach, advertising and create interest from the mainstream media.. Imagine how you want to be perceived. Immerse yourself in your message. Inspire action from your potential customers or clients. Messaging and Marketing Workshop This workshop is based on the research and W-3 method of Amos Schwartzfarb, managing director of Techstars Austin and the author of Sell More Faster. The Ultimate Sales Playbook. What we will be doing together: Defining your Ideal Customer Profile and your Unique Value Proposition. Creating your core message in a way that each of you can tell it individually, authentically, naturally and succinctly. Why are we doing this: No business can exist, let alone grow without paying customers and no business can exist without sales. Having a refined and targeted core message post pandemic will be the key to growth. Each individual has an idea based on their personal experience and expertise of the mission and message of their business and of the problem they are solving for their customers and clients (creating the value proposition) they often have never had the opportunity to share their idea of the core message and marketing value and are not great at articulating what they are actually doing or why. You cannot effectively sell or grow or tell your story until you know: WHO you are selling to. WHAT your customer is buying. WHY they are choosing to buy your product. The 3 W-s determine a clearly defined idea of your guests creating an Ideal Customer Profile (ICP) and the value you provide to that customer. Session ONE: W3 Whiteboarding and brainstorming session Create your Ideal Customer Profile Explore Unique Brand Attributes using the elements of Amos Schwartzfarb’s W3 WHO (who are you selling to?) Outcome: For each individual to be able to describe specifically WHO your target customer is. WHAT (what are you selling?) Outcome: The WHAT is crucial to help identify the right buyers, the right message or story to enable you to develop long-term relationships with your clients. WHY (why are they buying?) Outcome: The WHY is the most important of the 3 Ws because it binds them together and allows you to clearly define your ICP. It determines loyalty, return sales and high value to your customers. Session TWO: Explore existing mission statement and messaging in relation to your ICP & W3 Examine your existing mission statement and core message in relation to your ICP created in session one. List changes redefined by post pandemic opportunities and your customer as they reemerge. How do their needs and wants differ in our post pandemic world? Message mapping. We will create a basic word palette to help refine and target messaging based on your unique story told in your own voice. Then we will explore core messages and your initial messaging. Reassess and realign in light of the current situation. Clearly define your Unique Value Proposition. Brainstorm opportunities presented by the current situation and stories that highlight your UVP that might utilize these opportunities. Create structure for messaging through storytelling. What is your UVP? What makes you unique? What do you do best? What makes you stand out from the pack? What problem do you solve for your customer or client? How do you put the customer first? How to be sincere and build trust in your message. How to measure success? Always remember that your customer is your North Star. They are the reason that you exist. When you have achieved a product-market fit that your customer cannot live without you have achieved success. When your customer tells everyone about your product, service or experience then your customer or client is invested. They become your partner and your best sales tool. When they are fully onboard with your UVP your core message and marketing benefit from the cheapest, most effective means possible - word of mouth and personal recommendation. In addition to redefining and creating your core messaging and Ideal Customer Profile the goal is to develop powerful messages that define the unique value propositions and core narratives to support your marketing strategy and provide interest to mainstream media. You will relaunch with a clear and consistent mission and message telling your unique story using your authentic voice.