How to Become Extraordinary?

6933 W North Ave,Wauwatosa WI 53213

02 August, 2021

Description

Let’s face it, true differentiation in business is rare. We all think we are doing groundbreaking work. The reality is – few of us are! What will be covered?We are back!! And to kick off our first in-person event since the pandemic, the AMA and Spectrum Reach will be hosting Stan Phelps and David Rendall authors of the brand-new book: Pink Goldfish 2.0: Defy Normal and Exploit Imperfection. Let’s face it, true differentiation in business is rare. We all think we are doing groundbreaking work. The reality is – few of us even get close. We need to find ways to stand out. The question becomes: How to achieve this? Phelps and Rendall have the answer. Join us and learn how you can compete more effectively by becoming truly different. Their book is based on over 400 case studies and provides an unconventional eight-part F.L.A.W.S.O.M.E. framework for achieving competitive separation by embracing flaws, instead of fixing them. Stan and David will cover: Tools: Get equipped with how to uncover brand differentiatorsSkills: Understand how to amplify uniquenessEmpathy: Gain a deeper appreciation for the need to defy normal and exceed expectationsIn this program, speakers Stan Phelps and Evan Carroll will reveal how to leverage the concepts from Blue Goldfish and Pink Goldfish, which highlight the importance of creating an innovative customer experience to drive customer loyalty and positive word-of-mouth.Evan Carroll will uncover how companies are using data, analytics, and technology to create world-class customer experiences—a concept we call the Blue Goldfish. You’ll leave with a full toolbox of strategies, tactics and practical advice to improve your customer experience and ultimately your bottom line. Stan Phelps will equip you with how to uncover weakness and weirdness in your DNA and amplify your uniqueness. During this Pink Goldfish keynote, Stan shows the seven ways to leverage what makes you unique and wonder-full in business. Who will be covering it?Stan PhelpsStan Phelps walks the walk. He stands out in the sea of sameness by modeling his own Differentiated Experience (DX) message: Differentiation isn’t just about what you say, it’s about what you do and, more importantly, how and why you do it. Stan leverages his unique collection of 5,000+ case studies on customer, employee, and brand experience to engage audiences with informative learning-based experiences. He believes purposeful DX wins the hearts of employees and customers, and differentiation ultimately boosts loyalty, retention, referrals, and results. Find Stan’s keynotes and workshops at StanPhelpsSpeaks.com. David Rendall During the last fifteen years, David Rendall has spoken to audiences on every inhabited continent. His clients include the US Air Force, Australian Government, and Fortune 500 companies such as Microsoft, AT&T, United Health Group, Fannie Mae, and State Farm Insurance. Prior to becoming a speaker, he was a leadership professor and stand-up comedian. He also managed nonprofit enterprises that provided employment for people with disabilities. In between presentations, David competes in ultramarathons and Ironman triathlons. Thanks to our sponsors!Spectrum Reach provides data-infused marketing and advertising solutions for businesses of all sizes. We help businesses find new customers and reach anyone, anywhere, on any screen. Spectrum Reach is your trusted neighbor and one stop shop. Grow your business with the best insights, content, products & people. Learn more at Spectrumreach.com The Milwaukee Chapter of the American Marketing Association is committed to providing opportunities for continued learning and education on a wide variety of marketing topics, including digital marketing, social media, content creation, branding and marketing trends.An affiliate of the American Marketing Association International, AMA Milwaukee was founded in 1946 and is the longest standing association of marketing professionals in Wisconsin. Visit us at www.amamilwaukee.org