321 Ignition Puts Dealers in the Drivers’ Seat

Bellevue WA

09 July, 2021

4:38 PM

Description

Bellevue-Based SaaS Company, 321 Ignition Puts Dealers in the Drivers’ Seat with Industry-Leading Ecommerce Capabilities as the Summer Buying Season Heats Up The Automotive Industry’s Only Mobile-First Website Provider Brings Dealers Closer to Actionable Data and Insights with Suite of New Tools Bellevue, WA, July 9, 2021—Automotive trailblazer, 321 Ignition is offering dealerships new ways to make customers for life this summer. In its most recent effort to help dealers gain business insights and increase sales efficiencies, 321 Ignition is aiding car dealerships to increase transparency, reduce waste, and improve vendor accountability through Google UTM tracking data in their existing CRM. The mobile-first automotive website provider announced its integrated use of UTM parameters giving car dealers deeper insight into the results of marketing campaigns. UTM parameters can be added to any URL, allowing additional information like referral source, campaign name, and other information to be passed to the dealership CRM software. This additional insight can help dealerships by providing transparency into what generates the most calls, website leads, and showroom traffic, allowing car dealers to make the best use of resources and improve vendor accountability. Car shopping has moved largely online with more than 78% of shoppers visiting dealership websites prior to making an in-store visit. By using UTM tracking, dealers can better understand which marketing efforts are creating the most impact in the form of leads, calls, and sales for their dealership. This gives them the power to hold vendors accountable and make the best use of limited marketing budgets. 
Other key offerings: Championing Mobile-first Design Mindset focused on the UX/UI Design While other automotive website providers allow car dealerships to offer a mobile-responsive user experience and interface, 321 Ignition is the only provider to offer a mobile-first platform. 321 Ignition websites start with the mobile experience in mind, creating a frictionless experience, then scale that up to fit desktop devices.As the industry’s only mobile-first website, 321 Ignition is helping car dealerships navigate ever-changing search engine algorithms through an ongoing education campaign. Google’s move to mobile-first indexing means that Googlebot, the technology responsible for scanning and collecting the information of every webpage on the internet, is now referencing the mobile website user experience instead of the traditional desktop version. Introducing Spin Car Virtual Showroom API Integration 321 Ignition recently completed an API integration with Spin Car to integrate their advanced digital merchandising suite right into the vehicle display page on 321 Ignition websites.Offering Complimentary Access to Mobile-First Payments and Vehicle Trade-In Tools The mobile-first 321 Ignition platform gives car dealers access to a variety of website tools and features that are often only provided by third party providers at additional cost. Searching by monthly payment with customized financing terms come standard with every plan and additional user-centric features like a trade-in appraisal tool, schedule a test drive function, and 5-way vehicle comparison tools are available for higher-level plans.Featuring 700 Credit API Integration Our 700 Credit API integration allows car dealers to seamlessly receive credit applications and sensitive personal information with industry-leading encryption and allows dealerships the ability to offer free credit score lookup services and easy online car loan financing.Automotive Industry’s Only Mobile-first Blog In addition to the WordPress CMS integration, 321 Ignition offers the only mobile-first website blog for the automotive industry. Borrowing best practices of large online news outlets to insert fully customizable HTML5 banners throughout blog articles for cross-selling or upselling opportunities without any coding knowledge required. Over the past year, 321 Ignition has grown its customer base substantially by bringing best practices from Fortune 100 companies in the financial, real estate, and software industries to its client base of dealerships. Founded in 2018, 321 Ignition’s founders, (and auto industry outsiders), Lyamen Savy and DJ Haddad set out to offer car dealers a mobile-first, time-saving digital showroom unlike anything that was on the market with a focus on offering a superior shopping experience. Visit www.321ignition.com for more information or follow them on Instagram (321Ignitioncars.)