Tanger Outlets opens first showroom for digitally native Purple

San Antonio TX

06 July, 2021

12:48 PM

Description

Tanger Outlets San Marcos, recognized for its competitive assortment of national and local brands, has recently added Purple to its retail offerings. A comfort innovation company known for its engineered mattresses, pillows, bedding and cushions, Purple uses a patented Purple® Grid technology to improve comfort and allow each mattress to instantly adapt to the individual sleeper’s body and sleep-style. “Tanger Outlets is committed to continually providing our shoppers with the best selection of top outlet offerings,” said Tanger Outlets San Marcos Marketing Director Allison Murphy. “A growing lineup of digitally native brands such as Purple are recognizing the advantages of locating showrooms in centers like Tanger Outlets San Marcos to maximize their customer experience and enhance their retail footprint.” “We’re thrilled to have a presence at Tanger Outlets in San Marcos because of its strength in the home category and its perfect positioning to meet the needs of our Texas customers," said Tres White, Chief Retail Officer at Purple. "We’re excited to collaborate with Tanger and provide exceptional value to both new and existing customers." Located next to Kirkland’s, the store will be approximately 5,060 square feet and will offer five different mattresses for guests to test – all developed with sophistication and innovation in mind. With over 30 years of hands-on research and product development, Purple ensures comfort for all kinds of sleepers with products made to improve people’s lives. The San Marcos store will be the brand’s first to sell refurbished mattresses.