Using Analytics to Read the Tea Leaves

4740 Grand Avenue,Kansas City MO 64112

15 July, 2021

Description

Marketers gather all sorts of data to reach new and existing clients, but do you truly understand all the information you have gathered? *Registration begins at 11:30 a.m.; program begins at noon and concludes by 1 p.m. As marketers we collect massive amounts of information on our consumers and potential consumers to predict behavior, direct our marketing decisions and see into the future. It can be challenging to understand what all the different data means though, and how to apply it. You can almost drown yourself in the amount of information that can be gathered, but how do you sort through it all and make sense of it, or 'read the tea leaves' so to speak. Alan Weber, an Assistant Teaching Professor of Marketing and Supply Chain Management at UMKC's Henry W. Bloch School of Management will help us learn more about analytics and how to interpret what the data we gather tells us as marketers. This will be our first in-person event since the pandemic, so we look forward to seeing you. If you can't make it in-person, you can still attend virtually. Alan Weber currently serves UMKC’s Henry W. Bloch School of Management as an Assistant Teaching Professor of Marketing and Supply Chain Management. Alan holds an MBA with an emphasis in direct marketing from UMKC. With over twenty-five years of management and consulting experience, Alan’s expertise includes the full range of Database Marketing Management activities, Strategic Direction in multiple data-driven business projects, Not-for-Profit, individual and department training, and valuing the customer base as an asset. Alan’s experience includes 25 years in the direct/database marketing industry, focused on data-driven analytical roles, including all facets of Acquisition, Retention, Growth through cross-sell/up-sell, Marketing ROI, Segmentation, Targeting, Campaign Measurement, Social and Mobile Media. He has over 23 years of experience teaching for-credit courses to graduate and undergraduate students at accredited institutions. Additionally, Alan has held equity leadership positions in multiple firms in the database marketing industry. Alan has consulted with hundreds of organizations throughout the US and the throughout the world. Not-for-Profit clients have ranged from most of the large symphonies in the United States, to Harvester’s Food Bank, to Unity Village. For-Profit clients include retailers, wholesalers, manufacturers, medical/pharma, and financial firms. Government agencies range from the GSA to bureaus of tourism to economic development. For an updated listing of clients, visit www.D2SG.net. KC IABC and our approximately 150 members are a part of a global network of 15,000 business communication professionals in more than 80 countries, who are dedicated to improving professional growth and strategic communications. Our focus is providing our members with professional development, networking, career opportunities, student chapters, special interest groups and professional accreditation.