YLNI Writing Workshop - Writing Mission/Vision & Position Statements

104 West Superior Street,Fort Wayne IN 46802

08 July, 2021

Description

There are mission, vision and position statements. All have different objectives and purposes. There are mission, vision and position statements. All have different objectives and purposes. A clear and succinct mission statement focuses on what a company does for its customers and ensures the entire organization is focused on its objectives. It serves as the concise declaration about your company’s business strategy. While a vision statement provides a broad view of how your company is going to leave an impact on customers and the greater community. A position statement is simple, memorable and tailored to its targeted market. It provides an unmistakable and easy to understand picture of your brand/product/company that differentiates it from your competitors. It is the brand promise. This two-part workshop will assist you in understanding the difference of these various statements and provide you with the opportunity to write one be it for your company/organization, yourself or your side-hustle/entrepreneurial endeavor. WORKSHOP DATES: July 8, 2021 & July 15, 2021 (students must attend both sessions) ABOUT INSTRUCTOR Sara Fiedelholtz has 30-years experience as an editor, reporter and writer. She has taught a variety of courses on grammar, feature writing, freelance writing and best writing practices for both graduate and undergraduate students at such schools as: New York University, Columbia College Chicago, Iona College, Northwestern University: School of Journalism and the College of Art & Design Miami. Fiedelholtz developed several freelance writing courses for Mediabistro. She serves as a business writing coach and presents writing/communication workshops at both large and small businesses/organizations. Fiedelholtz has been published in a wide variety of publications including: Vogue, The Daily News, New York Magazine, Chicago Magazine, Self magazine, Crain’s New York Business, WWD, Chicago Sun-Times, Chicago Tribune and The Miami Herald/Indulge magazine. From 2018 – 2021 three years, Fiedelholtz served as the editor-in-chief of Fort Wayne magazine. She is the founder of the creative strategy firm thinkbox strategies…we see opportunities differentlysm (thinkboxstrategies.com) and the executive producer for the local program & GOOD COMPANY (andgoodcompany.info)