Description
Whether you're releasing your first album, or you're an established artist radio airplay is an integral part of any new release, and is still one of the best ways to promote your music to new listeners.
While having easy access to your music is very important, such as availability of your release on iTunes or Google Play, it won't help you much if no one knows you exist!
Despite new forms of music consumption (such as streaming with Spotify or Pandora) gaining in leaps and bounds over the past few years, terrestrial radio (that means those brick and mortar radio stations that pump out music on the AM and FM waves) is still a huge contender. As a matter of fact, it's so huge that AM/FM radio is still the number one way people discover new music!
So basically, it boils down to getting you and your music heard by new listeners. And new listeners can translate into new fans. And that's what it's all about, right? Sharing your awesome music and making awesome new fans!
A radio campaign that targets the college market will also help you on your way to getting commercial radio airplay, and ultimately provides you with a valuable track record that you can use to further promote your music. Newspapers, blogs, record labels, venues and your aunt Linna are all much more likely to write about you/book you/take you out for dinner when you can not only tell them how awesome you are, but you can show them - with your solid history of getting played on college radio!
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