The Art of Brand Building and Reputation Management

6900 School Street,Windsor Heights IA 50324

13 July, 2021

Description

Join us in person OR virtually and come away with a deeper understanding of the science behind the world of branding. Event Description Today's marketplace is crowded. From your personal brand to your business brand, how you live, speak, portray, and manage it matters thanks to the constant addition of more and more social formats that allow your brand to digitally speak for you. In this session, we'll dive into the psychology of brand archetypes, help you define who you are and how to genuinely evoke your brand. Defining is the first step but managing your brand reputation is where the work really comes in. We'll explore case studies, roadblocks, and smarter solutions for building, managing, and monitoring a powerful brand. Key Takeaways: In this session, you'll come away with a deeper understanding of the science behind the world of branding along with the vital role the consumer plays in shaping and impacting your brand. Whether you are an independent contractor, part of a larger team, or wanting to define your own personal brand the content will bring you closer to: 1. Understanding brand marketing 2. Defining your own brand and establishing your brand voice 3. Taking your personal or professional brand to market 4. A firmer grasp on the fragility of brand reputation, how to grow, manage, monitor, and improve it. Event Details This luncheon is being offered as a hybrid event, meaning there will be an option to attend in-person, as well as an option to attend virtually via a Zoom meeting link. Speaker Bio Micholyn Fajen | FOUNDER & CHIEF MARKETING OFFICER, FAJEN CONSULTING Micholyn has over 20 years of experience in marketing. Companies lean on her for market research and analytics, SEO, brand and content marketing, along with campaign design and implementation. She served as senior marketing strategist for ITAGroup developing and deploying national marketing campaigns for Dr. Pepper, Snap-On Tools, Solutia/Shaw Carpeting, NAPA, and Cadillac. She consulted for ITAGroup and Drake University and in 2006, launched Fajen Consulting. She's guided the marketing strategy and digital marketing efforts including Wellmark Blue Cross Blue Shield, Kading, Hubbell Realty Company, RDG Planning & Design, Business Record, as well as national and global companies like Insta-Pro International and CLE Productions. Micholyn graduated with honors from Grand View University where she serves in various advisory and mentoring roles and was recognized as 2020 Distinguished Alumni. Micholyn is VP of the American Marketing Association’s state board of directors serving board roles in membership, collegiate relations, and advanced programming for four years. She serves as marketing advisor to the Community Foundation of Greater Des Moines. She is an award-winning writer, editor, and marketer. Thank you to our annual CREW Iowa Gold Sponsors JLL and ISG! CREW Iowa exists to influence the success of the commercial real estate industry in Iowa and other markets by advancing the achievements of Iowa women commercial real estate professionals.