Look Who's Talking

6688 93rd Avenue North,Brooklyn Park MN 55445

27 July, 2021

Description

Welcome Back to the Experience Economy: Now is the time to enhance your experience-staging prowess Before the emergence of Covid-19, Americans were spending more money in restaurants and bars on food service and dining experiences than in grocery stores on packaged goods and fresh foodstuffs. According to McKinsey & Company, U.S. overall consumer spending on experiences was increasing 6.3% per year, 400% greater than the rate of goods and 33% greater than that of services. The dramatic disruption in our lives due to the coronavirus has regrettably impacted too many lives in unfortunate ways; in playing our part to bounce back, the present moment represents an unparalleled opportunity to help restore more prosperous times for all ─ by renewing a resolve to create economic value through experience design and orchestration. In this session, Jim Gilmore will offer fresh new perspective for executive leadership to consider in guiding their enterprises as we move forward. James H. Gilmore Jim Gilmore is co-founder of Strategic Horizons LLP, a thinking studio dedicated to helping enterprises conceive and design new ways of adding value to their economic offerings. His ideas have been published in many of the world's leading business publications, including the Harvard Business Review, Investor's Business Daily, and The Wall Street Journal, among others. Jim is co-author of The Experience Economy: Competing for Time, Attention, and Money (Harvard Business School Press, 2019) and Authenticity: What Consumers Really Want (also by Harvard Business School Press, 2007), and co-editor of Markets of One (Harvard Business School Press, 2000). He also wrote Look: A Practical Guide for Improving Your Observational Skills (Greenleaf Book Group, 2016). Jim is an assistant professor in the Innovation and Design department in the Weatherhead School of Management at Case Western Reserve University, a Batten Fellow at the Darden School of Business at the University of Virginia, and a Visiting Lecturer in Apologetics at Westminster Seminary California.