Planet Fitness to bring "Judgement Free Zone" to Paradise Shoppes

Atlanta GA

01 June, 2021

3:23 PM

Description

Planet Fitness, known for its high-quality fitness experience, affordable prices and a hassle-free, non-intimidating environment called the Judgement Free Zone®, announced today plans to open a new Ellenwood club in the Paradise Shoppes shopping center at 2800 East Atlanta Road. Set to open in early July, the club will offer members unlimited home club access and free fitness training among the company’s signature purple and yellow equipment. Members can join online during the club’s Pre-Grand Opening Sale for only $1 down and $10 a month!   "We are excited to bring our Judgement Free fitness experience to the Ellenwood community,” said Planet Fitness Regional Director Timothy Morrissette. “We offer an affordable membership for a high-quality fitness center and welcome anyone, at any fitness level into our friendly, comfortable and non-intimidating environment. We encourage you to come check out our new location and see what our Judgement Free Zone is all about.”   The 26,000 square-foot club offers state-of-the-art cardio machines and strength equipment, 30-Minute Express Circuit, numerous flat-screen televisions, fully equipped locker rooms with day lockers, showers and more. The club also offers PF 360, a small group training solution that gives users fun, unlimited ways to exercise with customization and a wide range of specific training stations combining several popular total-body dynamic exercises. The new facility will be open and staffed Monday through Friday from 12 a.m. – 9 p.m. and 7 a.m. – 7 p.m. on Saturdays and Sundays.   The PF Black Card® offer includes additional amenities, such as one free daily guest and access to all 2,000 + Planet Fitness locations, as well as massage beds and chairs, tanning and more – all for only $1 down and $22.99 a month plus tax*.   Committed to opening the new club safely and responsibly, Planet Fitness has taken several steps to enhance cleanliness policies and procedures to protect the health and wellness of members, employees and the local community. Thorough cleanings using disinfectant effective against COVID-19, increased sanitization stations available throughout the gym floor, and touchless check-in and crowd meter via the free Planet Fitness app.   Exercise is a critical part of the health and wellness equation. COVID-19 shutdowns have already led to a 32% reduction in physical activity amongst individuals who were previously active and 53% of adults in the U.S. have reported that their mental health has been negatively impacted[1]. The new club looks forward to providing safe and affordable access to exercise for everyone.   The brand is continuing to bring its judgement free zone to even more locations in the coming years.  As personal wellbeing is top of mind, Planet Fitness plans to expand its footprint in the greater Atlanta area, building additional clubs in seven counties in and around the city. We are always on the search for new locations to bring our judgement free environment to, especially knowing how essential fitness is to the local communities,” said Planet Fitness Director of Development Kass McInnis.  “Along with health and wellness, our fitness centers bring jobs and additional foot traffic to adjacent businesses wherever we open.”   Planet Fitness also provides members with an opportunity to connect and support each other with “Planet of Triumphs,” an online community that celebrates all accomplishments and inspirational stories of Planet Fitness members. The Planet of Triumphs online platform allows members to recognize their triumphs (big or small), share their stories and encourage others, reinforcing the Company’s belief that ‘everyone belongs’. Check out real Planet Fitness member stories and accomplishments at PlanetofTriumphs.com.   Additionally, Planet Fitness has extended its judgement free philosophy outside of its gyms and into communities that need it most with its national philanthropic initiative, “The Judgement Free Generation™”. Together with Boys & Girls Clubs of America (BGCA), the nation’s leading youth development organization, supporting millions of kids and teens during the critical out-of-school time, Planet Fitness aims to empower a generation of teens to grow up contributing to a more judgement free planet – a place where everyone feels accepted and like they belong.   For more information or to become a member online, please visit PlanetFitness.com or follow us on Facebook and Twitter. [1] https://www.kff.org/report-section/the-implications-of-covid-19-for-mental-health-and-substance-use-issue-brief/