Art Gallerists Prefer Dry Transfer Wall Labels

New City NY

31 May, 2021

4:26 AM

Description

Even though some have taken to the internet to write articles questioning the need for exhibit captions, most in the visual arts world would prefer to have them. If you're a gallerist planning a high-profile show, you want art gallery labels on your walls that do the pieces justice. The captions need to be unobtrusive, elegant, and easy to read. Second, only to the artwork, they are among the most visible elements of your show. When the captions do their job, no one notices (or comments). But if they are subpar or hard to read in any way, clients and critics will see – and you don't want distractions. If you want to step up your game for the next show, consider dry transfer decals for your wall captions. They're made from your digital files using a unique process involving adhesive-backed lacquer ink. The two significant advantages are the easy application and a perfect appearance. They are crisp and easy to read, even for fine print on the wall. Designers in other disciplines have used them for years, and lately, they are taking the gallery world by storm. They appear as though you've painted the caption directly onto the wall, and it's a look that's hard to beat. It's far superior to what you can achieve with vinyl lettering. Most people prefer to keep captions short and sweet, but if you or the artist choose to add any extra wording, it's easy and likely won't increase the cost. The dry transfers, also known as rub-down decals, are printed on sheets. You can gang up multiple labels on a single sheet, and adding extra words will have little effect on the price at the standard size of wall labels. There's also considerable flexibility in design because the decals are produced directly from your digital files. You get back exactly what you submit, which is also nice peace of mind when you're on a tight deadline. It works well under pressure. When trying a rub-on decal for the first time, you'll likely be impressed by how easy it is to apply. The adhesive is always on the lettering, so it's as easy as placing it one the proper spot on the wall and rubbing it off. Often, you'll receive a burnishing tool that helps make the application even more effortless. There is no mess, no extra adhesive required, and no water involved. When you're working in a setting where appearance counts for everything, it's helpful to have a foolproof process. Black is the most popular color for letting, but you can have other Pantone hues if they are readable and ideal for your show.