YLNI Writing Workshop - Writing Effective Press Releases

104 West Superior Street,Fort Wayne IN 46802

17 June, 2021

Description

This two-part workshop will teach you how to go about effectively communicating with journalists A good press release is designed to attract media attention. But in 2021, the tried-and-true techniques used to attract the attention of journalists and encourage them to write a story about your product, service, company or event no longer work. This two-part workshop will teach you how to go about effectively communicating with journalists that will make them want to share your story and/or information. WORKSHOP DATES: June 17, 2021 & June 24 (students must attend both sessions) ABOUT INSTRUCTOR Sara Fiedelholtz has 30-years experience as an editor, reporter and writer. She has taught a variety of courses on grammar, feature writing, freelance writing and best writing practices for both graduate and undergraduate students at such schools as: New York University, Columbia College Chicago, Iona College, Northwestern University: School of Journalism and the College of Art & Design Miami. Fiedelholtz developed several freelance writing courses for Mediabistro. She serves as a business writing coach and presents writing/communication workshops at both large and small businesses/organizations. Fiedelholtz has been published in a wide variety of publications including: Vogue, The Daily News, New York Magazine, Chicago Magazine, Self magazine, Crain’s New York Business, WWD, Chicago Sun-Times, Chicago Tribune and The Miami Herald/Indulge magazine. From 2018 – 2021 three years, Fiedelholtz served as the editor-in-chief of Fort Wayne magazine. She is the founder of the creative strategy firm thinkbox strategies…we see opportunities differentlysm (thinkboxstrategies.com) and the executive producer for the local program & GOOD COMPANY (andgoodcompany.info)