Conscious Capitalism + Marketing ROI

100 Southeast 3rd Avenue,Fort Lauderdale FL 33394

10 June, 2021

Description

We are thrilled to share a meal with you and other awesome entrepreneurs in our Conscious Capitalism + Marketing ROI Workshop. During this session, Kent Gregoire – the Founder and CEO of Symphony Advantage, and one in seven certified consultants in conscious capitalism around the world - will help entrepreneurs get back to this original vision anchored around purpose. This is made possible by empowering a business’ single key executive - or second in command. An effective second in command, when given the right development tools, can give them the freedom they need to make the best and highest use of their time. Simultaneously, the second in command is given the freedom to grow as a leader. In this session, Fran Biderman Gross, CEO of Advantages, an award winning, NY-based marketing communications agency, provides the insights to allow entrepreneurs, visionaries and integrators to get the most of their marketing efforts. To connect profit to purpose with strategic marketing is the ultimate driver of growth. Dive into the difference between tactical and strategic marketing, she identifies the key things that CEOs need marketing to do to grow their business. Connect what you do to what matters to your ideal customer becomes the lynchpin of growth. Marketing success requires keeping score and Fran highlights the importance metrics for both brand and sales and how they are related.