Santa Cruz Selects Responsible Alcohol Merchant Award Winners

Santa Cruz CA

11 May, 2021

6:14 PM

Description

Press release from the Santa Cruz County Health Services Agency: May 11, 2021 Santa Cruz County Friday Night Live (FNL) Youth Council are proud to announce the winners of the 20th Annual Responsible Alcohol Merchant Awards (RAMA) Program! RAMA recognizes Santa Cruz County alcohol merchants who actively work to restrict alcohol sales to minors and are compliant with both local and state alcoholic beverage control regulations. FNL youth recognized and presented 2020 RAMA awards to 81 businesses during a FNL Ad vocacy Day virtual event on April 23rd, to honor merchants' dedication to reduce youth access to alcohol in our community. FNL Advocacy day allowed Santa Cruz youth to raise awareness of the FNL program, issues that af fect them, and to strengthen community partnerships. RAMA winners are selected through an interview process that assesses policies and practices including ID check ing, employee training, store layout and security measures to deter ease of access and theft. Youth also con ducted store photo assessments to evaluate compliance to the Lee Law, which prohibits off-sale retailers from cov ering more than 33% of store windows with advertising. All merchants nominated are reviewed and approved by local law enforcement. First-year winners receive a certificate and multi-year winners receive a plaque that they display to illustrate their commitment to limiting youth access to alcohol and actively promoting a healthy community. RAMA is a program of Santa Cruz County Friday Night Live Partnership, Project CURB (Communities United to Reduce Bingeing) and is supported by Community Prevention Partners Coalition. Funding for this program was provided by a grant from the California Office of Traffic Safety. For additional information about joining FNL or to become a RAMA merchant please contact us at (831) 454-4974. Sincere congratulations and thanks to these merchants for making Santa Cruz County a safer community. Responsible Alcohol Merchant Award Winners are: Honorable First Time Winners: Brady's Yacht ClubBetty Burgers Trout Gulch Rd.Burger.CantineForty First Avenue Liquors IncHula's Island GrillLa Posta M Bee Liquor StoreMumbai DelightsSoifThe Jury RoomThe Ugly MugZameen At The PointZameen at the HangerZameen Mediterranean Cuisine Honorable Ongoing Winners Barsi's LiquorBetty Burgers 41st AveBetty's Eat Inn DowntownBetty Burgers SeabrightBoulder Creek AmericanCapitola 76CVS Pharmacy Mission St #9332D'La Colmena IncDon RafasEl Pueblo MarketExxon Main StFood Maxx Main St #486Freedom Meat LockerHarvest Moon MarketHindquarterLa Tiendita MarketNob Hill Foods Main St #617Olivia's CafeQuick Stop Market Scotts Valley Dr #101Ride Aid Rancho del Mar #5965Safeway Graham Hill Rd #786Safeway Rancho del Mar #640Scotts Valley Union 76Seabright SocialSeacliff Plaza StoreShell Gas Station 41st AveSotola Bar & Grill Tony& Alba's Pizza and PastaVillage Bottle ShopWalgreens Freedom Blvd. #2810 Walgreens Soquel Ave 3158Watsonville Valero, E. LakeWest End Tap & KitchenWhole Foods Market Soquel Dr 7 Eleven Cardiff Pl #2233 14282 7 Eleven Mission St #2233 29795 Exemplary Ongoing Winners:Applebee'sAptos Natural FoodsChevron Soquel DrCVS Pharmacy Bay Ave #9960CVS Pharmacy Graham Hill Rd 9853CVS Pharmacy Rodriguez St #9796Days MarketErnie's LiquorFour Corners MarketLeo's LiquorsLive Oak AmericanNob Hill Mt Hermon Rd #620Pajaro Valley ChevronPalm Market and DeliParish Publick House AptosQuik Stop Hwy 9 #66Quik Stop Market E Lake Dr #63 Quik Stop Market Porter St #37Quik Stop Market Soquel Dr #78Redwood KegRite Aid Hwy 9 #5968Rite Aid 41st #05966Rotten Robbie Mission St #35Staff of Life Natural FoodsValero Graham Hill RdWhole Foods Market 41st AveWild Roots Market Hwy 9, Boulder Creek Wild Roots Market Hwy 9, Felton This press release was produced by the Santa Cruz County Health Services Agency. The views expressed here are the author's own.