East Bay Businesses Donate Proceeds To Support Asian Community Organizations

Alameda CA

19 April, 2021

3:13 PM

Description

By John Ramos, CBS San Francisco: ALAMEDA (KPIX) — Saturday was a day of action in the East Bay, a call for businesses to stand against hate directed at Asians and Pacific Islanders. "We decided we wanted to do something and I think the best way to do something is to leverage the platforms that you have," said Cindy Le, operations manager for the Almanac Beer Company in Alameda. Their platform was an eager lunch crowd on a beautiful spring day. To make a stand against anti-Asian bigotry, the company was donating 20 percent of the day's proceeds but they didn't stop there. They put out a call for other East Bay restaurants and businesses to join them in the day of action. "We planned the event in about a month," Le said. "We knew that we needed to do something pretty immediately while this was in the forefront of people's minds and the response has been amazing." CBS Local Digital Media personalizes the global reach of CBS-owned and operated television and radio stations with a local perspective.