Who Likes Global Brands?

21000 West 10 Mile Road,Southfield MI 48075

12 May, 2021

Description

Why consumers buy local and global brands and what individuals expect from local and global firms. PRESENTER: Irem Yoruk, Ph.D. Candidate & Lecturer, Wayne State University Irem is a Ph.D. candidate at Wayne State University in Detroit Michigan. Her area of academic work is focused on consumer interactions with local brands and global brands. Prior to starting her doctoral journey, she worked at Shell, The World Bank, Endeavor Uruguay, and several start-ups. She holds a Masters degree in Marketing from Sabanci University, and a Bachelor's degree in Economics from Wellesley College. SYNOPSIS: Irem will discuss why consumers buy local and global brands and what individuals expect from local and global firms. Understanding the drivers of consumers’ purchase decisions and their expectations, she will shed light into and provoke some questions about who is more prone to preferring local and global brands. About the AMA Detroit Marketing Research Shared Interest Group: The AMA Detroit Marketing Research SIG was developed to support and enrich the marketing research professionals' development and networking in the Detroit region. The meetings will be informal, but organized. Ideas for discussions and learning/training will come from the SIG and be provided by the SIG. LOCATION Lawrence Tech University, 21000 W. 10 Mile Rd, Southfield, MI 48075 Room M336, Wayne H. Buell Building #5 (3rd floor). This is directly across from Donley Residence Hall. If you come in the main door of the Buell building, you are on the correct floor. Go to the left, down the hallway, and make another left at the Office of the Dean. The room will be on your left side, right above the atrium. This event will also be streamed via zoom. You will receive a link the day of the event.