Graduate students at the Gaylord College of Journalism and Mass Communication are conducting a
study regarding people’s opinions about e-cigarette messages.
Your response is important because you can contribute to an essential knowledge base regarding the
components of e-cigarette messages. Your responses will be kept confidential.
Men and women (U.S. citizens) are needed to participate in a research study that requires approximately 60 minutes in a single visit. You will be reimbursed with a $50 Walmart gift card for your
time and participation.
OU’s Vice-President for Research and Partnerships has approved a research protocol that includes
precautions that follow the CDC guidelines and comply with the current state and/or local restrictions
on allowable personal interactions.
If you decide to participate in this study and if you are willing to view messages regarding e-cigarettes,
please complete a short questionnaire (see link below). In addition, you are willing to allow us to
measure your heart rate, skin conductance, and other health measures using painless, non-invasive
sensors we place on the skin of your fingers, forearms, and earlobes. If you are currently an OU
employee or student, you also agree to provide us your employee or student ID number for tax
purposes. For more information about the study or to see if you are eligible, please visit
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