Three-Sided Brochure

West Palm Beach FL

Description

Brochures are an effective approach for publishing services. Here are some tips to help your folded brochure hit home: • Create some curiosity. The front cover needs to persuade the reader to look inside. Less is more here - use concise language to convey the key benefit of your business. • Use headlines. This lets readers scan your brochure quickly. Benefit-led headlines are recommended - describe how your product or service will improve their life. • Address the reader as "you". This is much more personable and engaging than the corporate-sounding "customers". • Include a call to action. Should the reader visit your website or call you directly? Tell them clearly what the next step is. • Create urgency! Include time-limited discounts and phrases such as "call now" or "order today" to urge the reader to act.