Minuteman Press in Lutz, FL Builds Relationships Through Print

Lutz FL

05 April, 2021

9:48 AM

Description

Eduardo Casagrande and his family moved to the US from Brazil in 2017 to pursue the American Dream of owning a business. He has not let the COVID-19 pandemic slow him down and Ed shares his insights on growing his Minuteman Press franchise in Lutz, FL. For four years, Minuteman Press franchise owner Eduardo Casagrande has been building relationships and helping local businesses with their printing and marketing needs. During the COVID-19 pandemic, Minuteman Press in Lutz, FL was designated as an essential business. Ed and his team have continued to reach out to their clients and community with one simple yet powerful message: “We are all in this together.” Ed elaborates, “Since the beginning, we have focused on developing strong relationships with many businesses and organizations within our local community. The pandemic has, in many ways, brought us closer together with our customers. There has been an overwhelming sense that we are all in this together, and by helping to support each other through the struggle, we have been able to keep growing.” Just by reaching out to local businesses, Ed has found a renewed sense of camaraderie with his fellow business owners. “The response from the community has been overwhelmingly positive. If there has been one thing that has been highlighted during this difficult time, it would be the resilience of the community. Many of our customers print with us on a regular basis, and we have gotten the opportunity to know them and their businesses. When they come into our shop, they share their stories of struggle and success, and we are there to support them through all of it.” He adds, “We know the challenges of trying to grow a business even without the added stress of a worldwide pandemic, and we want to offer solutions that can help businesses take that growth to another level. With that in mind, we take the approach of thinking like the general consumer, and finding print solutions that will help reach the desired audience.” Print Is Essential The best businesses are the ones who quickly identify the needs of their clients and do everything they can to meet those demands. That is exactly what Minuteman Press has done over the past year. Ed recalls, “Early on during the pandemic, we identified the businesses that most needed our services and made the effort to help with their printing needs. The food industry saw a massive increase in demand so we targeted that market – printing labels for food distributors, to-go menus for restaurants, and yard signs and banners promoting social distancing. The need for marketing materials promoting social distancing applied to other industries as well, and we were able to meet those needs with signs, banners, window clings, and floor stickers.” Another challenge for local businesses came in the form of adapting their marketing methods. With trade shows and other events cancelled or postponed, businesses turned to Minuteman Press for help in adapting and diversifying their marketing strategies. Ed explains, “We focused our efforts on areas of the business with the widest margin of return. We had to get creative in finding ways to best serve the needs of our customers, many of whom have also had to completely transform their approach to marketing in a world without trade shows and other traditional marketing methods. This has allowed us the opportunity to continue to grow, despite the challenges facing our local economy. At the core of this growth is the relationships we have built with our customers. The importance of developing strong relationships with local businesses and taking care to provide a quality customer experience with every interaction cannot be stressed enough. It is the key to our success.” “For years, the printing industry has been the backbone of marketing for organizations across the world. As technology has advanced and as the world has moved online, the ways that businesses and organizations have been able to reach out and market to their customers has evolved. But the foundation of marketing has always been in print media. In many ways, the pandemic brought things back-to-the-basics for many of our customers. We have seen many of our customers go back to the tried-and-true methods of marketing, including postcard printing for direct mail and EDDM mailing campaigns, flyer/brochure printing, and yard and car sign/banner printing. From what we have seen, the market trends indicate that the printing industry will continue to thrive and we are looking forward to continuing our growth as the economy recovers from the pandemic.” -Ed Casagrande, owner, Minuteman Press franchise, Lutz, FL For more information, visit https://www.lutz-fl.minutemanpress.com For Minuteman Press franchise opportunities, visit https://minutemanpressfranchise.com