Miller Lite Captures Bar Smells In Three Nostalgic Candles

Milwaukee WI

24 March, 2021

3:38 PM

Description

MILWAUKEE, WI — Some experts say scents trigger our most vivid memories. If that's the case, get ready to remember a few of those nights you've spent years trying to forget. On Wednesday, Milwaukee-based Miller Brewing Co., a subsidiary of Molson Coors, announced the release of limited-edition Miller Lite candles, which the company claims will help you "bring that dive bar aroma home." Missing your favorite bar? Whether it's a dive bar, a sports bar or a beer garden, @MillerLite's limited-edition candle collection lets you bring that signature smell home. https://t.co/vM8kiEgJb6— Molson Coors Beverage Company (@MolsonCoors) March 23, 2021 We get it. After a year of social distancing due to the pandemic, many of us are missing our favorite watering holes and game-day hangouts. While Miller's tweet was unclear on whether it infused actual bar smells — like stale cigarette smoke and warm beer — into a single candle, these are likely intended to ease the sting of missing simple pleasures amid the pandemic. Most notably, the candles are being used to raise funds for the United States Bartenders' Guild, a nonprofit that has supported bartenders and other service industry professionals before and during the pandemic. The candles are listed on the Miller Lite online shop.