Minuteman Press Shows Print Is Essential in Frankfort

Frankfort IL

25 March, 2021

12:30 PM

Description

As Lynne and John Regas approach five years in business, no year has been more defining for their Minuteman Press printing franchise than this one. “We both feel very fortunate that we were considered essential and were able to remain open during the COVID-19 pandemic, not only to be there for other local businesses and organizations, but to help us stay sane and keep working,” says Lynne. Print is Essential Since the beginning of the pandemic, Minuteman Press Frankfort has continued to provide high-demand products and services that have been critical in helping local businesses reach out to customers while promoting community solidarity. “Early on in the pandemic, we saw high demand for yard signs. We were able to supply local schools with graduation signs, and now those same school districts are coming back to us since it was so popular. Banners and flags have been in high demand from businesses who simply want to let customers know, ‘We’re Open.’ Restaurants have also come to us for takeout menus as they update their specials, menu items, and safe pickup and delivery options.” Lynne continues, “We are also helping a number of businesses reach out to the community via direct mail postcards and flyers. We’ve already reached out to several business categories about the power of mailing campaigns. For example, we have recently helped a local chiropractic office, a local physical therapist, and a local small gym owner increase their visibility (and therefore their customer base) by designing and mailing flyers using both direct mail and Every Door Direct Mail (EDDM). These are businesses that can really benefit from letting people know they are there and following every safety protocol to make sure they can provide their services and still keep you healthy.” “This pandemic really forced a lot of local businesses to rethink their paths forward, and we are here to help them do that and provide them with the design, print, marketing, and mailing services they need to do so. We are a local business ourselves, we support local businesses, and we are all in this together.” -Lynne Regas, Minuteman Press franchise owner, Frankfort, Illinois Helping Local Businesses Bounce Back When the pandemic first hit, Lynne and John launched Bounce Back Frankfort (part of Bounce Back USA by Minuteman Press International), a free community website that provides free local listings to businesses as well as free COVID-19 awareness and prevention posters. To date, 44 local businesses have signed up to reach out to community members with special offers. “The idea is simple,” says Lynne. “Let’s support local businesses, and let’s bounce back together as a community.” Lynne continues, “We spent those first few weeks doing what we could to focus on a path forward and to give back to other businesses. Bounce Back Frankfort is special because it provides an uplifting message as well as a free way for people to advertise at a time where they could use that extra boost. It not only lifts our spirits, it also reminds everyone that it’s so important to communicate, connect, and engage with our community, especially right now.” “Our message to other local businesses is to hang in there. It’s important to remain calm and focused on the future while we navigate through these times. Knowing that everyone is in this together has caused a renewed sense of unity in the small business community we are a part of here in Frankfort. We’ve made sure that everyone knows we are here to support them – both now and in the future.” -Lynne Regas For more information on Minuteman Press Frankfort, visit https://www.frankfort-il.minutemanpress.com. Learn more about #1 rated Minuteman Press franchise opportunities and read Minuteman Press franchise reviews at https://minutemanpressfranchise.com.