Foothill DECA Recognized for THRIVE Level Chapter Campaigns

Pleasanton CA

05 March, 2021

1:31 PM

Description

Press release from DECA: March 5, 2021 Foothill DECA was among 324 chapters that achieved THRIVE level recognition this year and will be commended at DECA's International Career Development Conference (ICDC) held virtually April 19-23. Each fall, DECA offers four campaigns for chapters to complete as part of their program of leadership for the year. These campaigns are designed to grow membership engagement and build lasting partnerships within the school and local community. Chapters that achieve THRIVE level receive a commemorative pennant, flag, and plaque. The chapters also have an opportunity to participate in ICDC. In order to receive THRIVE level recognition, the chapter completed two out of three chapter campaigns including the Global Entrepreneurship Week campaign, promotional campaign and community service campaign. Alternatively, the chapter could have participated in the membership campaign which challenged the chapter to attain two of three goals: recruit 20 professional members, recruit 20 alumni members, or increase student membership by 20 more members from the previous school year. The Foothill DECA officer team contributed to the THRIVE recognition with the assistance of their advisor, Tami Raaker. These members helped the chapter complete requirements for the Promotional Campaign and Global Entrepreneurship Week Campaign. These campaigns included a broad variety of school and community outreach activities, culminating in 9 activities total. The Promotional Campaign featured 3 school outreach activities, 3 alumni success stories, and 3 community outreach activities, highlighting the Foothill Minicon, DECA-cated summer, and Passport to Support Challenge. The Global Entrepreneurship Week involved participation in the Intuit Innovation Challenge, local entrepreneur success stories, and 3 activities like an open-to-all business workshop. Overall, these activities and stories were successful in bringing new members to the chapter, and they allowed Foothill DECA to educate and aid the variety of members who participate in the organization. "I love the chapter campaigns as they provide an opportunity for our officers to manage a variety of projects that enhances their learning and puts their business and marketing skills into action," said Raaker. "It also brings positive awareness to this great organization!" This press release was produced by DECA. The views expressed here are the author's own.