Digital Marketing Knows No Borders Conference at Venture Café Cambridge

223 Garden Street, Cambridge MA

Description

Hear from marketing professionals from the US and Canada that will be sharing information on digital marketing and how it helps your startup Digital Marketing Knows No Borders: Everyone knows digital marketing is a cost-effective way to expand the reach and impact of your business – but for small and mid-size businesses it may be hard to know where to start and how much of an investment to make. If understanding how to implement digital marketing strategies is important to you – you will want to join us on March 4 as we convene top marketing professionals from the USA and Canada for a series of conversations on trends, technology, and solutions that can help startups bring their “A” game to their digital marketing presence. Thanks To Our Sponsors Consulate General of Canada in Boston AGENDA AT A GLANCE ​​1:30 – 2:00 PM (ET) Make Things Happen: Innovation and Opportunities Around Cambridge “Is there someone who can help me develop a Go-to-Market Strategy”? “Who should I talk with to break into Social Impact Investing?” “Any leads on companies looking to hire a Project Manager?” These are all questions we’ve heard and answered at Venture Café. Our flagship #ThursdayGathering is Boston’s weekly meeting point for entrepreneurs, researchers, mentors and investors, connecting to make things happen. Every week we’ll kickoff the event with a half hour of informal conversations to highlight opportunities in the ecosystem, help connect you with the right people, or just say what’s up! Hosted by Shaheen Hakimi, Director at Venture Café Cambridge 2:00 - 2:45 PM (ET) Fireside Chat: The New Era of Hyper-Personalized Digital Marketing. The rise of the chatbots and hyper-personalized social media feeds took over the digital realm in 2020. Tiktok user count is catching up with Instagram as the planet prepares for the post-pandemic normal. What are the metrics top marketers are watching for the most? What is the digital marketing landscape going to look like in 2021? We’ll discuss and uncover more emerging trends and step into the new era of digital marketing fully equipped to rock the new normal. Moderators: Sarah Marshall , Henk Campher Presenters: Jenna Camann , Eric Vardon 3:00 - 3:45 PM (ET) Round Robin: Technology Powering Creative Marketing Close to $400 billion is spent on content marketing, new technology opens a myriad of possibilities to amplify reach, impact, and engagement for the businesses apt to embrace new cutting edge-solutions. From digital customer journey mapping tools to unique voice content strategy solutions, marketers are putting technology to work to support their digital presence. Join us to learn more about the tools and technologies that can help you stay on top of your marketing game in 2021. Moderator: Pardees Safizadeh Presenters: Lisa Genovese , Heather Howatt , Matthew Howard , Caleb Clark 4:00 - 4:30 PM (ET) Workshop: 2021 SEO Strategies for Success Did you know that 90% of users don’t look past the first 10 search engine results? Reaching this goal, however, is a moving target with algorithms and criteria constantly changing. It can be difficult for busy startup founders and their teams to keep a pulse on these many updates. SEO Plus will share the latest SEO techniques to increase the quantity and quality of traffic to your website. Though many of the practices and methods have changed, the reality is that SEO will matter in 2021. Presenter: Brock Murray 4:30 - 5:00 PM (ET) Success Story Digital Marketing Agencies can help you get a return on your marketing budget at a fraction of the cost you’d have to spend to assemble an in-house team. Listen in on this case study and discover how Jelly’s client saw an increase across all metrics and generated leads more easily. Jelly’s Team focused on results and the bottom line which made a strong impact on this growing business. Presenter: Darian Kovacs Hosted By Venture Café Cambridge Venture Café Cambridge , activated by Innovation Studio , supports small business owners of all stages and industries in the City of Cambridge and beyond. The flagship Thursday Gathering will continue to offer virtual weekly Workshops, Office Hours consultations, Virtual Conferences and networking opportunities to enhance the innovation process and help people launch successful businesses. Innovation Is For Everyone Fund Our mission is to make Innovation a possibility for everyone by providing free, open, and inclusive programming. By investing in Innovation is for Everyone, you are investing in the future. Your support enables Innovation Studio to offer free mentoring, programs, training, resources, and space to entrepreneurs and innovation within our communities. Support our mission by contributing to “Innovation is for Everyone” HERE **Since Innovation Studio is a 501c3 non-profit organization, your gift is deductible to the extent allowed by the law. Host Your Hybrid or Virtual Event With Us! Our team of experts are ready to help! Get FREE Consultation! https://fb.me/e/1iWXB9zyX