Register at www.svpma.org
Topic:
How Pricing Accelerates Your Product Management Career
Speaker:
Mark Stiving, Chief Pricing Educator, Impact Pricing
Summary:
You may not be the one setting prices for your product, but understanding pricing makes you a better product manager. Your most important job is to define successful products. A successful product is one that is accepted by the market and makes money for your company. Price is crucial to both of these. Yet a price is just a number. All of the magic happens behind the scenes. Come hear this session to gain a new perspective on the most powerful yet misunderstood leverage you have.
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