Don't Lose Money on Marketing in 2020

Spokane WA

08 October, 2020

10:51 AM

Description

This year many companies are trying to cut down on costs and make themselves more competitive in this new E-commerce market. What I have seen is that thousands of companies are closing down due to the lack of foot traffic. That is because many States have shutdown businesses or only allowed small percentages of people to be in them. It has caused a massive amount of unemployment and costs of running a company to go sky high and yet all for nothing. There are some areas that think many companies can do on their own and cut down on costs. Our company decided to buy all our own packaging supplies and do our own marketing. What we found was that we lost manpower time but gained thousands in costs per each month. This was a difficult decision that we had to make and we decided that we would try to spend that money someplace other than marketing and we all as a company decided to dedicate some time to make this happen. Many things happened and one was pretty unexpected. What we saw was that people now took ownership of our company in their minds. It was amazing handling all the materials of how we made business made making business part of their weekly job. It was an empowering moment to see someone from accounting, shipping, and our CEO working together doing the same thing. I am generally not a fan of socializing work and putting tasks in the hand of people who may not be good at them. But in this case, we all dedicated 3 hours a week to marketing and separated ourselves into teams. This meant that three hours a week random people would work together from all aspects of the company. This brought the company together like never before. People had fun putting together direct mailers and simply put on movies and tv. We made quotes for them to keep up with but they were lenient and allowed for a fun time. It changed the entire mood of the company and each week our teams looked forward to spending 3 hours doing easy labor and watching tv or listening to music. We found that Hamilton the play was a big hit at our company. As we put our packaging supplies together to make our company money people had fun. This led us to make sure that we were saving money. We tracked all of the items that we used and had teams do the same thing different ways to find the best and most cost-efficient way. After having all the diverse teams work on things we knew how many, labels, letters, tape and stamps were needed for each direct mail. We shopped hard to find the best deals in order to cut down on all the costs of our marketing and we found that marketing supply companies online gave a whole lot of discounts for bulk purchasing. So we took a financial hit the first month, but once we got the number we found that we could cut down drastically on costs with these bulk buys with big companies. In the end of the quarter our company was saving 15 thousand a quarter and our employees were enjoying their work just a little more. Hope this helps! https://en.wikipedia.org/wiki/...