Peloton continues to shine a light on powerful Black experiences

Downers Grove IL

14 February, 2021

7:49 PM

Description

Throughout the year, Peloton continues to shine a light on the diverse and powerful Black experiences that make up its global communities. As a company built around the strength of its instructors and Members, the connected at-home fitness brand is gearing up to announce a one-of-a-kind apparel collection celebrating Black artists across the globe. This year, Peloton is collaborating with four unique Black artists to create 18 custom apparel pieces that honor Black stories. Each creator has their own story to tell, and this collection will serve as a platform to amplify the power of the voices and experiences within the Black diaspora through art. As part of the design process, each artist partnered with 2 Black Peloton Instructors to create artwork that resonates with Peloton's brand values, as well as with the Black community. Temi Coker (Dallas, TX) - Temi is a Multidisciplinary artist, creating bold and visually compelling artwork that comes from his upbringing in Nigeria, along with his love for African culture. His collection - developed alongside instructors Jess Sims and Chelsea Jackson Roberts - is titled "Light the Way," which captures the power of education within the Black community. Hust Wilson (Johannesburg, South Africa) - Huston Wilson, Known as Hust Wilson, is a self-taught Lettering Artist and Designer. He collaborated with instructors Adrian Williams and Tunde Oyeneyin to bring to life the collection, "Bring Your Whole Self." Capturing the magnetic personalities of both instructors, Hust created art that embodies their unique stories, every color and word representing a moment of power or inspiration in their lives. Monica Ahanonu (Los Angeles, CA) - Monica has had a fruitful career in illustration and is considered by many to be an expert in color theory, vector illustration and design. Her collection, "United We Move," was designed with instructors Ally Love and Hannah Frankson, and each piece represents the beauty that is created when people from varying Black cultures come together to move as one. Sanford Greene (Lexington County, SC) - Sanford is a seasoned illustrator that has worked for publishers like Marvel, DC, Dark Horse and Image Comics. "Come Into Your Power" is the collection he worked on with instructors Chase Tucker and Alex Toussaint, which features God and Goddess creations that not only embody Black representation at Peloton, but also the power, beauty, strength and wisdom within the Black community. Additionally, Peloton will make an impact during Black History Month by supporting the work of The Steve Fund, the largest nonprofit focused on mental health for people of color in the U.S. As Peloton embarks on this partnership with a $100,000 investment, The Steve Fund will develop and deliver urgently needed mental health and emotional well-being resources and programs for young people of color and their families. Beyond Black History Month, Peloton continues to deliver on the Peloton Pledge, a $100M commitment to becoming an antiracist company.