Jason Garner, Becky Smith, Acquire Franchise Of Sophisticated Living

Jacksonville FL

12 February, 2021

12:16 PM

Description

From The JAX Chamber: February 10, 2021 Eric Williams, CEO of Williams Media, announced today that Jason Garner and Becky Smith have acquired the rights to a franchise covering Jacksonville, Amelia Island, and Ponte Vedra for the luxury lifestyle magazine Sophisticated Living. "Having known Becky for decades, I continue to be impressed with her work in promoting travel and tourism in Northern Kentucky and North Florida," said Williams. "Along with having her finger on the pulse of the region's business and event culture, Becky brings a familiarity with print and digital media and publishing to the table. I'm confident that under the enthusiastic leadership of Becky and Jason, we will experience unprecedented growth in our relationships with readers and advertisers in the Jacksonville, Amelia Island, and Ponte Vedra markets as we have in our other markets across the country". Becky is a Kentucky native that fell in love with the Jacksonville area when her youngest daughter transferred to the University of North Florida. Over the last three years, she has emerged herself in the uniqueness of Northeast Florida and feels the Sophisticated Living brand is a great avenue to share that with everyone else. As the Editor and Chief, Becky will be highlighting the finer things of life, including real estate, travel, food, society events, and more. Jason grew up in southeast Georgia just north of Jacksonville, and the community has continued to remain an essential part of his life. He has a passion for connecting and networking with fellow entrepreneurs and looks forward to utilizing the Sophisticated Living brand's power to help them market and grow their businesses. Together, Jason and Becky say their goal as Sophisticated Living franchisees is to partner with like-minded companies to reach qualified consumers so that they can flourish and prosper in any environment. Founded in 2003 in Louisville, Kentucky, Sophisticated Living's focus on catering to affluent men and women's interests has fueled its expansion into nine cities with a total circulation in excess of 150,000. The magazine's award-winning city-specific editorial schedule includes elegant homes and gardens, domestic and international travel, fashion, motoring, jewelry, wine, antiques, dining, art, and social events. Unique in the industry, Sophisticated Living only offers full-page advertisements that provide businesses with unparalleled exposure, while maintaining a clean aesthetic that imparts the publication with coffee-table-style book appeal. Williams Media launched the franchise model in late 2011 as an effective way to grow the Sophisticated Living brand. Franchisees are tastemakers and business people from diverse backgrounds who can leverage the brand to maximize their personal and business connections. "As we expanded into new markets, it quickly became apparent that the type of niche publication we've developed is best introduced into a new city by those immersed in the local lifestyle the title represents," explained Williams. This press release was produced by The JAX Chamber. The views expressed here are the author's own.