G&B Digital Management Speaks Out

Los Angeles CA

11 February, 2021

9:28 AM

Description

Urges Immediate Influencer Action in Response to Mounting Aggression Against the Asian-American Community Known for leading the industry in advancing values of diversity and equality, self-made minority CEO Kyle Hjelmeseth condemns rising racial violence   LOS ANGELES, California – (Feb 10th, 2021): In response to a striking increase in aggression against the AAPI community - including the Jan 31st assault of a 91-year old Oakland man - G&B Digital Management Founder Kyle Hjelmseseth speaks out to condemn such acts of violence, urging immediate action from his digital talent to really use their influence in a positive way. Proudly “diverse since day one,” G&B’s very foundation centers on values of inclusion and equality. A father and husband of an Asian interracial marriage, Hjelmeseth is also a minority business owner whose expanding roster of talent includes powerfully unique Asian cultural perspectives. As a result, he is deeply invested in the work of bringing due attention and swift justice to escalating racial attacks on the Asian population nationwide.    “This is a moment when the powerful reach of influencers shines brightest,” says Hjelmeseth. “Change begins with courageous voices speaking out on social media to unite communities around mounting threats of injustice, drawing allies to support and protect those most vulnerable.”    In the wake of explosive administrative rhetoric spotlighting blame for the pandemic along racial lines, aggression against the AAPI community has sharply increased with little to no attention from mainstream media. Both G&B and G&B Sports and Entertainment encourage talent, as well as influencers across social media, to use their existing platforms for the purpose of spreading awareness, identifying attackers, communicating support, and organizing assistance. Hjelmeseth echoes @DanielDaeKim’s call for a singular community message, urging solidarity and the advancement of a movement in which no single voice is heard louder than others.    To get involved, Hjelmeseth recommends reaching out to all sources, both personal and media-connected, to elevate these often silenced stories and spread the message that they matter to a growing number of people. Also, help grow national awareness by leveraging the power of social media, sharing stories from informed sources like @NextShark. Support on-the-ground assistance efforts through donations to organizations such as @HeartofDinner, actively working to feed low-income Asian-American homebound elderly. Stay informed on Instagram by following influential voices like: @BennyLuo @ThatDanielWu @LisaLingstagram   Learn more about G&B Digital Management at gb-dm.com and share Hjelmeseth’s Normalize Equality racial justice initiative at NormalizeEquality.online. Follow @KyleHjelmeseth and @gnbinfluence on Instagram to get in the conversation and make a positive change.  # # #   About G&B Digital Management: G&B Digital Management is a minority-owned, top-tier firm that specializes in guiding digital content creators in the fashion, lifestyle, travel, food, and hospitality sectors. The company seeks to create a better influence by reinventing the talent management experience with integrity, transparency, and a human touch. One of the leading firms dedicated exclusively to supporting online talent, G&B proudly partners with the most in-demand and unique influencers in the US/ EMEA. With a collaborative, solution-focused approach, the firm has built a reputation for providing unparalleled service to creators and brand/agency partners, working together to achieve enviable results. Placing a high value on education and empowerment, G&B established the College of Influence (CollegeofInfluence.com) for anyone looking to grow their influencer career. Deeply passionate about social justice, bi-racial Founder/ CEO Kyle Hjelmeseth also introduced the Normalize Equality initiative (NormalizeEquality.online) as a how-to guide for influencers, brands, and agencies seeking to weave diversity, equity, and inclusion into the influencer marketing industry. Discover G&B’s innovative approach to talent management at gb-dm.com. Follow @gnbinfluence on Instagram for influencer spotlights, career tips, and brand updates.