5 Key Principles That Doubled G&B Digital Management’s Clientele

Los Angeles CA

04 February, 2021

3:35 PM

Description

Founder/CEO Kyle Hjelmeseth shares how he creates and fosters the foundational “culture of winning” that leads to consistent success despite market downturns   LOS ANGELES, California – (February 4th, 2021): In a season of widespread market uncertainty, G&B Digital Management Founder/CEO Kyle Hjelmeseth pinpoints the key steps that more than doubled his list of influencer clientele, expanding his agency reach by over 100% during a pandemic downturn. Hjelmeseth’s intuitive leadership style, relentless commitment to diversity, and relationship-focused approach continue to reshape the way digital talent management is done. Win after win, his team consistently challenges time-worn industry “best practices,” daring to resist conformity and, instead, reforming the game entirely.    “I’m so proud of the success our G&B team has created, in part because it consistently proves there’s a better way toward profitability than solely focusing on profits,” says Hjelmeseth. “Our five key operating principles can essentially be summed up in this: put people first.”   During a year marked by pandemic-related market dips, Hjelmeseth managed to not only keep the entire G&B in-house team but also double his existing client roster. What’s more, he expanded the agency into new territory, establishing the G&B Sports and Entertainment division. This success was no accident - rather, it resulted from five guiding principles by which the insightful CEO creates a winning atmosphere:   Find great people. Referrals from trusted sources are a terrific place to start. Intentionally choose outside-the-box thinkers who are also teachable - people willing to try something new, share ideas, and stay open to other great ideas as well. Treat team members like family. During a downturn, exhaust every other avenue before letting people go or cutting corners on bonuses. Protect them during tough times by providing some sense of stability; they’ll be more likely to feel a sense of ownership over future successes.  Encourage collaboration. Creating a non-competitive environment is key to growth. Establish an atmosphere in which team members support each other’s talent and success with a “we all rise together” attitude.  Offer support. Create an atmosphere (for example, through a Slack channel) where team members can share ideas, support one another, and cheer each other toward goals. This way, individual wins become collective and personal success is multiplied. Similarly, use weekly training purposefully to get everyone on the same page, informed about the latest industry activities, and motivated for maximum movement. Lead by example. Understanding yourself, your process, and your values are essential to leading a powerful team. The goal is to replicate your successes through your team, inspiring them by purposefully building (and demonstrating) a winning culture.   Discover G&B’s innovative approach to talent management and get to know Founder/CEO Kyle Hjelmeseth at gb-dm.com. Browse FREE courses to grow a steady following, get brand deals, and build a next-level career at CollegeofInfluence.com. Discover the Normalize Equality initiative at NormalizeEquality.online. Follow @KyleHjelmeseth and @gnbinfluence on Instagram for influencer spotlights, career tips, and brand updates.    # # #   About G&B Digital Management: G&B Digital Management is a minority-owned, top-tier firm that specializes in guiding digital content creators in the fashion, lifestyle, travel, food, and hospitality sectors. The company seeks to create a better influence by reinventing the talent management experience with integrity, transparency, and a human touch. One of the leading firms dedicated exclusively to supporting online talent, G&B proudly partners with the most in-demand and unique influencers in the US/ EMEA. With a collaborative, solution-focused approach, the firm has built a reputation for providing unparalleled service to creators and brand/agency partners, working together to achieve enviable results. Placing a high value on education and empowerment, G&B established the College of Influence (CollegeofInfluence.com) for anyone looking to grow their influencer career. Deeply passionate about social justice, bi-racial Founder/ CEO Kyle Hjelmeseth also introduced the Normalize Equality initiative (NormalizeEquality.online) as a how-to guide for influencers, brands, and agencies seeking to weave diversity, equity, and inclusion into the influencer marketing industry. Discover G&B’s innovative approach to talent management at gb-dm.com. Follow @gnbinfluence on Instagram for influencer spotlights, career tips, and brand updates.