Tips To Generate eCommerce Sales From Instagram

Orlando FL

25 January, 2021

9:06 AM

Description

Social Media is where your buyers are. Buyers check out social media channels for new trends, products, services. This is also where your customers get to know more about your brand. Aside from advertising your products and services, social media is also where you can engage with customers whether they are in the pre-buying stage or after-sales. This is very important because customers consider a brand’s social media presence when buying and sharing about it. Most e-commerce businesses find Instagram very effective for marketing and conversions. With its more than 1 billion users, no doubt it could help you generate thousands of leads. It could even be a sales generator if you create a smart Instagram marketing strategy. Here are some tips to generate eCommerce sales using your Instagram. 1. Optimize your Instagram Profile Make sure you have an Instagram business profile. It comes with tools you can use to grow your business like Instagram Shopping, Instagram Ads, and Instagram Insights. Don’t forget to edit your photo and bio with details about the company plus a link to your website if you have one. 2. Batch, Automate, Engage According to Neil Patel, batching is a very efficient way to save time and effort doing marketing. It improves productivity by eliminating transition time. It allows you to remain focused on the task at hand. Here are the steps:        A. Creating content Create topics and themes for content you’ll post. Find images that are consistent and relevant to your captions and your brand. Aside from showcasing your products or services, customers find it interesting whenever companies post behind the scenes photos. Publish images of your staff preparing the products, or yourself working behind a desk. This will generate engagement and will give credibility to the brand. .     B. Automate You don’t have to log in on Instagram daily just to post your scheduled content. Make sure you have content prepared for the whole week or the whole month and schedule it accordingly. This way, you’ll also get to see the big picture - what your content looks like for the month - Are the images consistent? Are the captions redundant? Do the posts offer variety?      C. Engage It’s not enough that you schedule content for a month. Make sure you allot time to answer queries, react to comments, appreciate feedback, and share your customer’s posts related to your product. 3. Hashtags Using hashtags is an effective way for people to search for content across the platform. Instagram allows multiple hashtags to be used per post so you can take advantage of this. Just use the appropriate hashtags for your content. Most businesses also use hashtags for business campaigns. 4. Contests Running contests is effective for increasing your follower base and engagement. Create something like “Tell us why you want this product and get a chance to win it!” Mechanics of the contest could include following your Instagram page, share the contest post and tag friends. 5. User-Generated Content This goes hand in hand with engagement posts and contests. User-generated content allows your customers to be more connected to your brand. Encourage them to share photos with your product or while they’re using your services. Not only do these posts make your audience happy, but it also helps reach a wider audience. Instagram is the way to go for e-commerce businesses in 2021. With the right Instagram marketing strategy and the help of creative writers and managers, you’ll surely generate more and more sales with each passing month. Contact Tulumi for your Social Media Marketing needs.